Performance Marketing Manager

PC Games Insider; United Kingdom; Remote; GBP 54,000 - 72,000; Full time

Job summary

PC Games Insider is seeking a Performance Marketing Manager to drive player acquisition and revenue across our portfolio. You will plan, execute, and optimize campaigns across paid media, email, and analytics to improve marketing efficiency.

You will collaborate with Brand Managers and Creative teams to align assets with game objectives, manage campaigns with agencies/partners, and translate data into actionable insights to inform strategy and benchmarks.

Qualifications

• Hands-on experience running PC and console campaigns across major platforms (Meta, Google, Reddit, TikTok, X, Snapchat, Amazon).
• Strong videogame industry knowledge including PC/console games marketing, endemic media, and attribution challenges.
• Advanced campaign optimisation and performance analysis skills.
• Experience with email marketing and CRM platforms is preferred.

Responsibilities

• Planning - Define and deliver performance marketing campaigns across paid media channels based on title objectives, target audiences, budgets and ROI projections.
• Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through agencies/partners.
• Optimisation – Deliver ongoing end-to-end optimization of campaigns and the player journey based on performance metrics and best practices.
• Media Management – Brief, negotiate, manage, and/or supervise campaigns with external partners.
• Store Campaigns – Brief, negotiate, manage, and/or supervise direct store campaigns with PlayStation (NetAds) & XBOX.
• Email & CRM - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
• Insights - Translate paid media, analytics and store data into actionable insights and benchmarks.
• Performance-Led Creative - Provide briefs that guide creative partners on video and static ad asset requirements.
• Reporting - Develop reporting suite for internal teams and external studios; connect data to recommendations.

Skills

Planning

Campaign management

Data analytics

Stakeholder management

Creative briefs

Cross-functional

Attribution knowledge

Mobile advertising

Tools

GA4

Google Tag Manager

Event tagging

Adobe Analytics

HubSpot

Mailchimp

Job description

Performance Marketing - Marketing - Remote, United Kingdom

Job Title

Job Title Performance Marketing Manager

Job Description

The Performance Marketing Manager drives player acquisition, revenue growth and marketing efficiency across the Team17 portfolio by planning, executing and optimizing performance marketing campaigns.

This mid-level role reports to the Performance Marketing Director and is an integral part of the cross-functional marketing team, working closely with Brand Managers to understand the strategy and objectives of our games, and with the Creative team to ensure assets are aligned to channel and audience needs, and built to deliver commercial results.

Requirements

Role Responsibilities

• Planning - Define and deliver performance marketing campaigns across paid media channels based on titleobjectives, target audiences, competitor analysis, budgets,ROIprojections, channels & platform requirements.
• Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through agencies / partners.
• Optimisation – Deliver ongoing end to end optimization of campaigns and the player journey (e.g. UX of landing pages) based on performance metrics and best practices.
• Media Management – Brief, negotiate, manage, and / or supervise endemic campaigns with external partners like IGN, Future, Twitch, Discord.
• Store Campaigns – Brief, negotiate, manage, and/ or supervise direct store campaigns with PlayStation (NetAds) & XBOX.
• Email & CRM - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
• Insights - Translate paid media, analytics and store data into actionable insights, recommendations and internal benchmarks.
• Performance-Led Creative - Provide clear, performance-led briefs, that incorporate best-practice, and lead guidance to creative partners on video and static ad asset requirements.
• Reporting – Develop comprehensive reporting suite for internal teams and external studios. Connect campaign data, analytics and commercial performance to develop recommendations.

Technical Skills & Experience

• Hands-on experience of running PC and console (mobile a bonus) campaigns across major platforms including Meta, Google, Reddit, TikTok, X, Snapchat and Amazon.
• Videogame Industry - Strong knowledge of the videogame sector including PC/console games marketing, endemic media, platform/stores, and the specific attribution challenges in our space.
• Optimisation - Advanced campaign optimisation and performance analysis skills.
• Tools - Strong experience with GA4, Google Tag Manager, event mapping/tagging and digital analytics; Adobe Analytics desirable.
• Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
• Attribution - Strong understanding of attribution approaches and tools, with the ability to work effectively where attribution is incomplete or evolving.
• Creative - Understands Performance creative best practice across video and static assets.
• Analysis – skilled at combining media, analytics and store data to build benchmarks.
• Mobile advertising, MMP and mobile network experience within gaming is desirable but not mandatory.

People Skills

• Project management skills and ability to manage competing priorities.
• Relationship and stakeholder management across internal & external partners (games studios a bonus).
• Analytical and commercial, with the ability to turn data into recommendations.
• Comfortable with assumptions & problem solving – accepting incomplete data, and making informed assumptions, testing hypotheses and building greater predictability over time.
• Clear communicator, able to brief partners effectively and champion the function.
• Adaptable and able to work across different games, audiences, budgets and campaign objectives.
• Adept at negotiation in the media space.
• Strong knowledge of the games market and trends.