Email Marketing Manager - Video Games

Player Found (formerly Demise Live); England; On-site; GBP 35,000 - 50,000; Full time

Job summary

A dynamic gaming agency is seeking a Performance Marketing Manager to drive creator engagement through performance-driven campaigns. This role involves crafting compelling email communications and optimizing outreach strategies while working closely with game creators and influencers. The ideal candidate will have a background in email marketing and a passion for gaming. Apply now with your portfolio and CV.

Qualifications

• 2+ years in email performance marketing.
• Portfolio showcasing high-impact visual/copy campaigns.
• Ability to turn complex USPs into compelling hooks.
• Clear knowledge of email optimisation tools.

Responsibilities

• Own end-to-end email performance targeting creators.
• Translate client briefs into PR-grade narratives.
• Optimize outreach using A/B testing and analytics.
• Create new visual assets for creator-centric campaigns.

Skills

Email performance marketing

Visual/copy campaign creation

Design tools proficiency (Canva/Adobe CC)

CRM tools proficiency (HubSpot/Mailchimp)

Performance analytics

Passion for gaming

Job description

Performance Marketing Manager – Video Games

Location: Kings Cross/Caledonian Rd, London (onsite)

Role Type: Full Time

Transform Game Marketing: Drive Creator Engagement at Scale

Join Player Found – a dynamic gaming agency – to pioneer performance-driven campaigns that connect games with 10,000+ creators/influencers worldwide. Your creativity and data skills will turn game USPs into email communications that boost downloads, streams, and campaign ROI.

Impact

• Own end-to-end email performance: craft visually stunning, conversion-optimized "mailers" (copy + design) targeting creators.
• Master data‑led storytelling: translate client briefs into PR‑grade narratives that drive open rates and conversion (key downloads and content).
• Scale creator growth: optimize outreach to our database of influencers using A/B testing, CRM tools, and performance analytics.
• Shape strategy: create new visual assets, position games, and build creator‑centric campaigns.
• Play a part in the growth and development of the agency.

Essentials

• 2+ years in email performance marketing.
• Portfolio showcasing high‑impact visual/copy campaigns (e.g., mailers, landing pages, newsletters).
• Ability to turn complex USPs into compelling hooks (PR/strategy flair).
• Proficiency in design tools (Canva/Adobe CC), CRMs (HubSpot/​Mailchimp), and analytics.
• Clear knowledge of email optimisation tools and strategies.
• Passion for gaming and creator communities (interest in Steam releases and gaming content).

Bonus Points For

• Games industry PR/marketing/influencer experience.
• Skills in video editing, community management (Discord/Twitter), or creator platforms.
• Obsession with gaming content (you know what makes creators click!).

Why Player Found?

We’re a creatively sharp, relationship‑driven influencer agency built for the games industry. We believe in smart storytelling, trusted talent relationships, and campaigns that actually work. We have developed innovative approaches to level up influencer marketing and are delivering leading campaigns for games like Roboquest, V Rising and brands like Acer. If you're a doer with great ideas, a love of games and want to be involved with a company rapidly growing even whilst the industry is down, you'll thrive here.

Apply Now

Share your portfolio + LinkedIn/CV showcasing:

• Email campaign performance metrics (open rates, conversions).
• Examples of visual/copy work (e.g., mailers, ads).
• Gaming/entertainment projects (if any).

Apply now on LinkedIn or email us at [e-mail] with your CV and a short video intro.

www.playerfound.live