Performance Marketing Manager

Carwow Group; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Performance Marketing Manager to drive growth through innovative paid search strategies. In this dynamic role, you'll manage and optimise campaigns across Google and Microsoft Ads, leveraging data analysis to enhance performance. Collaborating with cross-functional teams, you'll contribute to the overall growth strategy while identifying new opportunities to stay ahead in the competitive market. This is a fantastic opportunity for a results-driven individual who thrives in a fast-paced environment and is eager to make a significant impact on a successful business.

Benefits

28 days' holiday increasing to 35

Employee-friendly share options

Pension scheme with company contribution

Vitality private healthcare insurance

Life Assurance - 4x annual salary

Monthly coaching sessions

Inclusive parental leave

Bubble childcare support

Work from abroad for a month scheme

Generous learning and development budget

Qualifications

• 3+ years managing paid search campaigns in a tech environment.
• Proficient in data analysis tools and campaign optimisation.

Responsibilities

• Oversee and optimise paid search campaigns across platforms.
• Analyse performance metrics to enhance campaign effectiveness.

Skills

PPC Management

Data Analysis

Feed Optimisation

Communication Skills

Strategic Thinking

Proactive Mindset

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Microsoft Ads

Excel

Tableau

Bid Management Tools

Job description

Location: London / Hybrid (3 days per week in office)

OUR MISSION

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.

What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

And we’re a long way from done!

PAID SEARCH AT CARWOW

Join a focused and results-oriented Performance Marketing team where paid search is a core pillar of Carwow's profitable success. We are a collaborative group that thrives on smart prioritisation and a proactive approach to testing new performance channels. Our focus is on maximising impact and efficiency, working closely across markets and products to achieve ambitious goals. We value innovation and constantly seek opportunities to refine our processes and leverage automation. If you're driven by results and want to make a significant contribution to a successful business, this is an excellent opportunity.

YOUR MISSION

As Performance Marketing Manager, your core mission is to maximise carwow's growth through the strategic and expert management of our paid search, Performance Max, and Vehicle Ads. You'll be responsible for optimising feed-based campaigns and driving the adoption of innovative strategies to enhance performance. This role requires a strong technical background coupled with a forward-thinking approach to identify and capitalise on new opportunities within these critical performance marketing channels. Your success will be defined by your ability to consistently deliver exceptional results and contribute to our ambitious growth targets.

KEY RESPONSIBILITIES

1. Campaign Management and Optimisation: Oversee and optimise paid search, pMax and Vehicle ads campaigns across Google & Microsoft Ads.

2. Data-Driven Decision Making: Analyse campaign performance metrics to identify opportunities for improvement and make data-driven recommendations to enhance performance.

3. Strategic Thinking: Contribute to the development and execution of our overall growth strategy, focusing on paid search and performance-based campaigns.

4. Cross-Functional Collaboration: Work closely with local market teams, brand, and marketing analytics to ensure alignment and maximise campaign effectiveness.

5. Innovation: Identify and test new opportunities and technologies to stay ahead of industry trends and drive growth. Develop and implement advanced feed optimisation strategies to support the rapid scaling of our Vehicle Ads campaigns.

6. Stakeholder Management: Build and maintain strong relationships with key stakeholders, including senior leadership, marketing teams, and cross-functional departments. Effectively communicate campaign performance, strategies, and insights & recommendations.

KEY REQUIREMENTS

1. Proven Experience: A minimum of 3 years of hands-on experience managing paid search campaigns, ideally within a tech or fast-scaling environment.

2. PPC Expertise: Solid experience utilising bid management tools and navigating various PPC platforms effectively, coupled with a strong understanding of bid strategies and audience targeting.

3. Feed-Based Campaign Management: Demonstrable experience managing Google Shopping or Vehicle Ads campaigns, including practical experience with technical feed optimisation.

4. Performance Optimisation: A proven track record of successfully driving and optimising Google Ads performance to achieve tangible results.

5. Analytical Acumen: Strong proficiency in data analysis tools, including Excel and Tableau, with the ability to extract meaningful insights and translate them into actionable strategies.

6. Communication Proficiency: Excellent verbal and written communication skills, enabling effective collaboration with cross-functional teams.

7. Proactive and Collaborative: A proactive mindset with the ability to work autonomously and contribute effectively as a collaborative team member.

BONUS POINTS

1. SQL knowledge

2. Fluency in Spanish or German

3. Google Vehicle Ads (GVA)

WHY THIS MIGHT NOT BE FOR YOU

This role demands a blend of strategic thinking and hands-on execution. Our dynamic environment requires comfort with shifting priorities and a proactive approach to adapting strategies. You should also be someone who embraces ownership, even when facing imperfect data or ambiguous briefs, and is driven to proactively develop solutions and proposals. Given the significant influence of paid marketing on our business results, your performance will be carefully evaluated to ensure we're maximising our impact, and your ability to provide timely, insightful reports for business decisions is essential.

INTERVIEW PROCESS

1. Introductory video call with our Talent team

2. Interview with Head of Paid Search and a member of the performance marketing team

3. Skills-based interview with the above plus our Growth Director

WHAT’S IN IT FOR YOU

1. Competitive comp package

2. 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more! + bank holidays

3. Employee-friendly share options

4. Pension scheme via Royal London - up to 5% company contribution

5. ️???? Vitality private healthcare insurance

6. Life Assurance - 4x annual salary

7. Monthly coaching sessions with Spill - our mental wellbeing partner

8. Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies

9. Bubble childcare support and discounted nanny fees for little ones

10. ️ 'Work from abroad for a month' annual scheme

11. Generous learning and development budget

12. ️ £500/€550 home office budget

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.