Performance Marketing Manager

Trinny London; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative beauty brand is searching for a Performance Marketing Manager to drive growth through affiliate and search channels. This role offers the opportunity to shape marketing strategies, manage budgets, and collaborate with creative teams to deliver impactful campaigns. You will be at the forefront of a fast-growing company, leveraging data to optimize performance and mentor junior team members. If you're a passionate marketer with a keen analytical mindset, this is your chance to make a significant impact in a dynamic environment.

Benefits

Hybrid and flexible working

25 days holiday

Company discount

Vitality health scheme

Annual personal training budget

Enhanced family friendly packages

Pension scheme

Cycle to work scheme

Office socials and celebrations

Rewards and Recognition Scheme

Qualifications

• Experience in running high growth performance marketing campaigns.
• Hands-on experience with various Affiliate Networks.
• Knowledge of multi-touch attribution models is beneficial.

Responsibilities

• Oversee implementation of Performance Marketing Strategy.
• Monitor and analyze performance of affiliate programs.
• Support international expansion of marketing channels.

Skills

Performance Marketing

Affiliate Marketing

Search Marketing (PPC)

Social Media Marketing

Analytical Skills

Budget Management

Communication Skills

Team Collaboration

Adaptability

Commercial Mindset

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Excel

Google Sheets

Job description

Are you ready to rethink your routine? We are looking for a dedicated and ambitious Performance Marketing Manager, with a focus on affiliates and search, to join our Digital team. Reporting into our Head of Acquisition, you will play a key role in achieving our ambitious growth targets through a range of channels including Search (PPC), Paid Social, Affiliate + Influencer Marketing. You willdeliver effective campaigns and evaluate our digital channel mix by understanding and leveraging business, audience and contextual signals.

Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Our Values

We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.

We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The Role

Your daily to-dos might look like this:

• Alongside our other Performance Marketing Manager, oversee the implementation of the Performance Marketing Strategy, with ownership over the implementation on Affiliate and Search channels with the goal of driving revenue and new customer growth to TrinnyLondon.com.
• Support with international expansion of owned channels (Affiliate & Search) and new channel scoping and testing.

• Monitor and analyse the performance and effectiveness of affiliate programs and any media campaigns or activity.
• Manage channel budgets and continuously optimise spend to ensure we are investing in most efficient areas (ensuring CPA + RoAS efficiencies).
• Shape the execution of performance activity across Search in close collaboration with our PPC agency and against strict market targets.
• Lead the long-term Affiliates channel strategy for local markets (UK, US, AUS, EU + ROW) to deliver new customer growth via Affiliate networks (LTK, Rakuten and ShopMy).
• Help mentor and develop junior support ensuring they are high performing.
• Working in close collaboration with our design team to deliver hard working digital assets with ongoing share-through of AB Test results and creative channel best practice.
• Spearheading the testing framework on your owned channels by proposing, planning and managing a variety of tests spanning creative, audience and strategic optimisations.
• Providing succinct, regular reporting on performance and key KPIs across channels and platforms to senior stakeholders across the business.
• Commercial experience of determining ambitious KPI performance from affiliate networks, inclusive of setting up commission rates across channels/by community and ensuring accuracy of commission claims through monthly reporting.
• Conducting ad hoc analysis to better understand our customers and how to drive a healthy ROAS at a good scale, liaising with tech and BI teams when necessary
• Supporting the development and launch of campaigns to support business incentives and new product launches from planning, briefing to execution and reporting.
• Staying up to date with industry best practices and updates.

As Performance Marketing Manager you possess the following skills and experience:

• Demonstrable experience in actively running high growth performance marketing campaigns either in-house or at an agency.
• Advanced hands-on experience with Affiliate Networks (including but not exclusively Rakuten, Partnerize, LTK RewardStyle, YT Brand, ShopMy).
• Demonstrable experience in developing and executing successful Affiliate strategies and campaigns across multiple territories (US experience a benefit).
• Experience in multi-touch attribution models and MMM of benefit but not a must.
• In-depth knowledge of wider Social and Search landscape and emerging digital trend, demonstrating a solid understanding of their analytics and how they operate
• Self-starter with a commercial mindset who is eager to deliver against ambitious, profitable growth targets.
• A curious and analytical mindset, always open to learning and hypothesis testing.
• A team player who has a proven ability to work effectively with multiple teams
• Adaptable and highly organised, able to work in a fast-paced, scale-up environment with tight deadlines and shifting priorities
• A confident communicator, who understands how to adjust written and verbal communications to suit different audiences
• Competent user of excel and google sheets including vlookups and PivotTables
• Proactive with a can-do attitude, always striving to find ways to improve our campaign performance and ways of working

We love to hear from anybody interested in Trinny London! Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.

Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:

• Hybrid and flexible working, with core working hours
• 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
• Welcome to Trinny London Starter Stack and swag
• Company discount for yourself, your friends, and family
• Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
• An annual personal training and development budget
• Enhanced family friendly packages
• Pension scheme
• Cycle to work scheme
• T-Parties = many office socials as well as summer and festive celebrations!
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)

Equal Opportunities

We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.

We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.