Performance Marketing Manager

Blockchain.com; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

Join a pioneering firm in the cryptocurrency sector as a Performance Marketing Manager. This innovative company is seeking a skilled marketer to lead and optimize performance marketing campaigns across digital channels. You will drive ROI, manage budgets, and collaborate with talented teams to create compelling ad content. With a focus on metrics and analytics, you'll play a crucial role in shaping the company's marketing strategies. Enjoy a competitive salary, unlimited vacation, and the flexibility of hybrid work options while contributing to the future of blockchain technology.

Benefits

Unlimited Vacation Policy

Crypto Bonuses

Apple Equipment

Hybrid Working Options

Qualifications

• 5+ years in performance marketing, agency or client-side.
• Strong understanding of SEM, paid social, and display advertising.

Responsibilities

• Lead performance marketing campaigns and manage budgets.
• Analyze campaign performance using marketing analytics tools.

Skills

Performance Marketing

Digital Marketing Channels

Analytics Skills

A/B Testing

Keyword Research

Campaign Management

Tools

Google Analytics

Appsflyer

Marketing Analytics Tools

Job description

Job Title: Performance Marketing Manager

Location: London (Remote)

Employment Type: Full-time

About Blockchain.com

Blockchain.com is the world’s leading software platform for digital assets, offering the largest production blockchain platform globally. With our mission to build an open, accessible, and fair financial future, we develop innovative software that enables seamless access to cryptocurrency and blockchain technology. Join our team and help shape the future of Web3, NFTs, and DeFi platforms.

About the Role

We are seeking a Performance Marketing Manager to join our Marketing Team at Blockchain.com. You will be responsible for planning, executing, and scaling our performance marketing campaigns across various digital channels. Your role involves optimizing ad spend, driving ROI, and improving overall performance to achieve the company's marketing objectives. If you're passionate about crypto, blockchain, and have a solid marketing background, we want to hear from you!

What You Will Do

1. Lead performance marketing campaigns from the ground up, taking Blockchain.com’s marketing efforts from 1 to 100.
2. Manage campaign budgets, ensuring efficient spend and high ROI.
3. Collaborate with Marketing Analysts to conduct thorough keyword research and optimize paid search campaigns.
4. Develop compelling ad copy and creative assets in collaboration with our in-house Design Team and external partners.
5. Analyze campaign performance using marketing analytics tools to identify trends and uncover opportunities for optimization.
6. Conduct A/B testing on ad variations and landing pages to enhance campaign performance.
7. Generate detailed reports to track campaign progress and communicate results to the team.

What You Will Need

1. At least 5 years of experience in performance marketing, whether in an agency or client-side capacity.
2. Strong understanding of digital marketing channels including SEM, paid social, and display advertising.
3. Proven experience managing and optimizing paid advertising campaigns across multiple platforms.
4. Solid analytics skills with experience using Google Analytics, Appsflyer, and other marketing analytics tools.
5. A business mindset, focused on metrics such as ROAS and CAC.
6. Passion for crypto and the blockchain industry (preferred).

What We Offer

1. Competitive salary based on experience and meaningful equity in a leading industry company.
2. Unlimited vacation policy to maintain a healthy work-life balance.
3. Crypto bonuses and performance-based bonuses paid in cash.
4. Access to Apple equipment provided by the company.
5. Hybrid working options with excellent office locations.

Why Blockchain.com?

Blockchain.com is pioneering the future of cryptocurrency and blockchain technology. With an expanding global presence and an innovative work environment, this is your chance to join one of the most exciting companies in the industry. Work alongside talented professionals, contribute to game-changing projects, and build your career in a fast-paced, emerging sector.

Apply Now:

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