Performance Marketing Manager

COREcruitment; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading wellbeing brand is seeking a Senior Performance Marketing Manager to lead digital acquisition and performance marketing efforts. This role involves shaping digital strategies across multiple European markets, managing comprehensive marketing campaigns, and collaborating with internal and external teams. The ideal candidate will possess extensive experience in performance marketing, especially with Google Ads and GA4, and be ready to drive growth in a competitive landscape.

Qualifications

• 5+ years of experience in performance marketing or digital acquisition.
• Proven expertise in Google Ads, Meta, and programmatic display.
• Fluency in French, German, Spanish, or Italian is a plus.

Responsibilities

• Own and execute paid media strategy, manage budgets, and optimize campaigns.
• Enhance conversion tracking and A/B test landing pages.
• Mentor and manage a Digital Marketing Executive.

Skills

Analytical skills

Performance marketing

Digital acquisition

eCommerce

Campaign optimization

Audience segmentation

Tools

Google Ads

GA4

Google Tag Manager

Job description

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Are you a data-driven, results-oriented marketer ready to lead digital acquisition and performance marketing for a premium wellbeing brand?

This is a unique opportunity to shape the digital strategy for a growing international business, driving growth across multiple European markets.

About the Role

As Senior Performance Marketing Manager, you will take ownership of paid media, digital acquisition, and conversion optimisation. Working closely with internal teams and external agencies, you will develop and execute performance marketing strategies across Google Ads, Meta, programmatic display, and more.

You will play a key role in refining attribution models, testing frameworks, and audience segmentation to stay ahead in a competitive digital landscape

Key Responsibilities

• Own and execute paid media strategy, manage media budgets, and optimise campaigns across multiple channels.
• Enhance conversion tracking, A/B test landing pages, and improve customer journeys.
• Leverage GA4, Google Tag Manager, and dashboards to provide actionable insights and reporting.
• Mentor and manage a Digital Marketing Executive, fostering a data-led performance culture.
• Collaborate with marketing teams across Europe and oversee media agency partnerships.

Experience:

• 5+ years of experience in performance marketing, digital acquisition, or eCommerce.
• Proven expertise in Google Ads, Meta, and programmatic display.
• Strong analytical skills with hands-on experience in GA4, Google Tag Manager, and audience segmentation.
• A deep understanding of attribution modelling, CRO, and multi-touch conversion tracking.
• Experience managing six-figure media budgets and optimising for efficiency and growth.
• Strong agency management and stakeholder collaboration skills.
• Fluency in French, German, Spanish, or Italian is a plus but not essential.