Peter Millar UK - Performance Marketing Manager (9 month FTC)

Richemont; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Richemont is seeking a Performance Marketing Manager to join the team in London. In this role, you will spearhead digital marketing strategies aimed at acquisition and retention goals, managing budgets, and collaborating cross-functionally. A strong analytical and creative mindset is key, along with hands-on experience in performance marketing and relevant platforms. This position offers the chance to make a significant impact on e-commerce growth.

Qualifications

• Solid professional background in Performance Marketing.
• Strong experience in planning and executing E-commerce campaigns.
• Expert knowledge in Google Ads and analytics tools.

Responsibilities

• Lead performance marketing strategy end-to-end.
• Manage and optimise performance marketing budgets.
• Provide actionable insights to senior stakeholders.

Skills

Analytical thinking

Creative instinct

Commercial instinct

Project management

Data-driven marketing

Tools

Google Ads

Google Analytics

Facebook Ads Manager

Klaviyo

Job description

Peter Millar UK - Performance Marketing Manager (9 month FTC)

Join to apply for the Peter Millar UK - Performance Marketing Manager (9 month FTC) role at Richemont

Peter Millar UK - Performance Marketing Manager (9 month FTC)

4 days ago Be among the first 25 applicants

Join to apply for the Peter Millar UK - Performance Marketing Manager (9 month FTC) role at Richemont

Get AI-powered advice on this job and more exclusive features.

HOW WILL YOU MAKE AN IMPACT?

Peter Millar & G/FORE International are looking for a strategic and commercially minded Performance Marketing Manager to lead and deliver our acquisition and retention marketing within the E-commerce team. The role requires someone with strong analytical thinking combined with creative and commercial instinct, working closely with internal teams and external partners to drive revenue, customer growth, and marketing efficiency.

HOW WILL YOU MAKE AN IMPACT?

Peter Millar & G/FORE International are looking for a strategic and commercially minded Performance Marketing Manager to lead and deliver our acquisition and retention marketing within the E-commerce team. The role requires someone with strong analytical thinking combined with creative and commercial instinct, working closely with internal teams and external partners to drive revenue, customer growth, and marketing efficiency.

The role involves leading the performance marketing strategy end-to-end – from designing full-funnel digital campaigns to managing budgets, supporting team development, and reporting to senior stakeholders.

Strategy & Planning

• Own and evolve the global digital marketing strategy across all acquisition and retention channels (including Paid Media, SEO, CRM, Affiliates), ensuring alignment with business goals and trading priorities
• Lead the planning and execution of campaign strategies for key marketing moments, product launches, and brand initiatives as well as always on prospecting and remarketing activity
• Work with the brand team to connect upper-funnel activity with performance channels, including influencer, organic social, and content collaborations
• Explore and evaluate new marketing channels and technologies; review existing channels for scalability, efficiency, and performance uplift
• Manage and optimise the UK & Intl performance marketing budget for all channels, tracking monthly spend and reallocating based on performance and business need
  
  

Performance Marketing

• Adopt a test and learn approach – continuously identify new opportunities, create and analyse tests, look for ways to scale through experimentation
• Plan and improve account structures with the aim to maximise performance and returns
• Own reporting across all performance channels including but not limited to paid media, affiliates, and SEO, providing actionable insights weekly and monthly to senior stakeholders and colleagues
• Lead performance marketing agency relationships, particularly in Paid Media, ensuring strategy, execution, and creative are continuously optimised for ROI
• Brief and manage the development of creative and copy assets for paid media in collaboration with the internal brand and creative teams
  
  

Email, SMS & CRM

• Plan and oversee the retention strategy including email and SMS marketing, driving customer lifetime value, segmentation, and personalisation
• Support and guide the Digital Marketing Executive on CRM operations, including ad hoc email builds, campaign scheduling, and performance analysis in Klaviyo
• Collaborate with the team to grow subscriber bases and implement new automated flows (e.g. welcome journeys, birthday campaigns)
• Ensure seamless cross-channel execution of campaigns to deliver consistent messaging and customer experience
  
  

Team Leadership & Collaboration

• Provide hands-on support, guidance, and mentoring to the Digital Marketing Executive, including career development, goal setting, and upskilling
• Collaborate cross-functionally with Ecom, Brand, Merchandising and external agency teams to execute campaigns and meet revenue targets
• Partner with the US marketing team to align on global strategy, share learnings, and co-execute international campaigns
• Work with the Creative team to develop best in class assets for campaigns, drawing on past learnings and insights
  
  

Operations & Reporting

• Support the Director of Ecommerce with cross-departmental project management across a variety of disciplines, working closely with other members of the Ecommerce team in the UK and US to prioritise and deliver against deadlines
• Manage marketing invoices and raise POs for all third-party agencies and contractors, ensuring accuracy and tracking against budget
  
  

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

• Solid professional background in Performance Marketing with significant hands-on experience of planning, implementation and optimisation of E-commerce performance marketing campaigns
• Agency experience a plus
• International (Europe) experience a bonus
• Budget management and forecasting experience
• Process and goals driven with strong attention to detail and a focus on driving forward best practice and test and learn
• Expert knowledge and experience using Google Ads, Google Analytics, Facebook Ads Manager, Klaviyo
• Data driven approach to marketing with excellent analytical skills, strong Excel user confident with formulas and pivot tables
• Excellent project management skills, ensuring tasks are delivered to deadlines and work is prioritised accordingly
• Excellent oral and written communication skills with confidence in developing and maintaining relationships with key internal and external stakeholders
  
  

WHAT MAKES OUR GROUP DIFFERENT?

Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential.

• We value freedom, collegiality, loyalty, and solidarity
• We foster empathy, curiosity, courage, humility, and integrity
• We care for the world we live in
  
  

Your Journey With Us

We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:

• Initial screening call with Richemont Talent Team
• Interview with the Hiring Manager
• Interview with the Head of HR

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Temporary

Job function

• Job function

  Advertising, Marketing, and Product Management

• Industries

  Retail Luxury Goods and Jewelry

Referrals increase your chances of interviewing at Richemont by 2x

Get notified about new Marketing Manager jobs in London, England, United Kingdom.

London, England, United Kingdom 2 days ago

Media Manager - L'Oreal Paris, Makeup & Skincare

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 4 days ago

Brand Marketing Manager, International Originals Marketing

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 days ago

Brand Marketing Manager, International Originals Marketing

London, England, United Kingdom 1 week ago

Uxbridge, England, United Kingdom 4 days ago

London, England, United Kingdom 1 week ago

Greater London, England, United Kingdom 1 week ago

Uxbridge, England, United Kingdom 4 days ago

London, England, United Kingdom 2 days ago

London, England, United Kingdom 2 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 2 weeks ago

Social Media and Influencer Marketing Manager

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 17 hours ago

London, England, United Kingdom 1 month ago

Uxbridge, England, United Kingdom 4 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

Watford, England, United Kingdom 3 days ago

London, England, United Kingdom 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.