Performance Marketing Lead

Profiles Creative; Greater London; Hybrid; GBP 77,000 - 94,000; Full time

Benefits offered by this job

Hybrid work in London

Job summary

Profiles Creative is seeking an In-house Digital Marketing Lead to own the performance engine and shape long-term digital strategy. Based in London, the role offers hybrid work with a £85k+ basic potential and direct engagement with senior leadership.

You will manage a £20k monthly PPC spend while building SEO, GEO, and AEO strategies and oversee analytics, attribution, and client reporting to stay at the forefront of AI-driven search.

Qualifications

• Senior-level digital marketing or search role experience.
• Hands-on experience managing paid media budgets.
• Mastery of organic search mechanics including SEO fundamentals.
• Strong analytics and data-driven decision making.

Responsibilities

• PPC & Budget Management: create, optimise and scale multi-channel paid search campaigns with ROI focus across a £20k monthly spend.
• Search Strategy Ownership: architect and implement forward-looking SEO, GEO, and AEO frameworks.
• Analytics & Attribution: manage tracking setup, attribution modelling and transform data into insights.
• Client Engagement & Advisory: present strategies and roadmaps to stakeholders and clients.
• Cross-Functional Coordination: coordinate internal teams and freelancers for end-to-end digital assets.

Skills

Senior digital marketing

Paid media budgets

Organic search

Analytics

Communication skills

Tools

GA4

GTM

Looker Studio

Job description

Profiles Creative is looking for a In-house Digital Marketing Lead to work in-house for a leading global creative design agency - Someone to step up, take complete ownership of the performance engine, and shape long-term digital strategy for the agency – working closely with the senior commercial leadership team – this is a pivotal new role for the agency.

Based in London, this high-impact position offers the perfect launchpad for a senior marketer eager to accelerate their career, expand their strategic leadership, and master the next generation of search.

You will directly manage a monthly PPC media budget while building progressive SEO, GEO (Generative Engine Optimisation), and AEO (Answer Engine Optimisation) strategies that keep clients at the absolute forefront of digital discovery.

If you have a passion for how AI is changing the wider performance marketing Eco-system – this could be your perfect next step!

Up to £85k Basic

London Studio – 3 days a week

Key Responsibilities

• PPC & Budget Management: Hands-on creation, optimisation, and scaling of multi-channel paid search campaigns, personally driving ROI across a £20k monthly spend.
• Search Strategy Ownership: Architect and implement forward-thinking SEO, GEO, and AEO frameworks to dominate traditional and AI-driven search environments.
• Analytics & Attribution: Oversee complete tracking setup, advanced attribution modelling, and deep-dive analytics to transform complex performance data into actionable growth insights.
• Client Engagement & Advisory: Confidently present holistic search strategies, performance roadmaps, and campaign reporting directly to key stakeholders and clients.
• Cross-Functional Coordination: Align internal development, design, and content teams alongside occasional specialist freelancers to deliver seamless end-to-end digital assets.

Required Skills & Experience

• Proven track record in a senior digital marketing, performance or search role, demonstrating clear career progression and commercial success – Open to agency or in-house experience – Industry agnostic.
• Extensive hands-on experience managing paid media budgets across Google Ads and associated search networks.
• In-depth mastery of organic search mechanics, including technical SEO, on-page optimisation, and emerging AI/answer-engine trends (GEO/AEO).
• Strong technical analytics background (e.g., GA4, GTM, Looker Studio) with a deep understanding of multi-touch attribution models.
• Exceptional communication skills with demonstrated experience presenting complex digital strategies to external clients or senior executives.