Head of Acquisition

BettingJobs; United Kingdom; Remote; GBP 70,000 - 90,000; Full time

Job summary

A UK-focused sports betting company is seeking a Head of Digital / Head of Acquisition to lead their marketing efforts remotely within the UK. This role involves developing and executing the digital marketing strategy, managing performance marketing across various channels, and ensuring compliance with UKGC regulations. Candidates should possess proven experience in digital strategy within the sports betting or iGaming sectors. A strong analytical mindset and the ability to manage budgets effectively are essential for this mid-senior level position.

Qualifications

• Proven experience leading digital or acquisition strategy for a UK-focused sports betting or iGaming brand.
• Strong analytical mindset with hands-on experience driving performance across core digital channels.
• Deep understanding of UKGC requirements and responsible gambling marketing standards.

Responsibilities

• Develop and execute the digital marketing and acquisition strategy for the UK market.
• Lead performance marketing across various channels.
• Manage and optimise the marketing budget focusing on ROI.

Skills

Digital marketing strategy

Performance marketing

Analytical mindset

Stakeholder management

Data-driven decision making

Job description

Head of Digital / Head of Acquisition

BettingJobs is working with a UK focused sports betting company. They are a UKGC licensed operator who are looking for a Head of Digital / Head of Acquisition to join their team on a remote basis within the UK.

Key Responsibilities

• Develop and execute the digital marketing and acquisition strategy for the UK market.
• Lead performance marketing across PPC, Paid Social, Programmatic, Display, SEO, and Affiliates.
• Manage and optimise the marketing budget with a strong focus on ROI, cost-per-acquisition, and lifetime value.
• Oversee the performance and output of external partners.
• Drive a rigorous test-and-learn approach across creative, landing pages, channels, and audience segments.
• Ensure all digital acquisition activity meets UKGC regulatory requirements and ASA/CAP guidelines.
• Collaborate closely with Product, CRM, Analytics, and Compliance teams to ensure a seamless customer journey and compliant acquisition environment.
• Monitor and report on campaign performance, channel attribution, and overall acquisition KPI trends.
• Identify new growth opportunities, channels, technologies, and partnerships.

Requirements

• Proven experience leading digital or acquisition strategy for a UK-focused sports betting, iGaming, or highly regulated digital brand.
• Strong analytical mindset with hands‑on experience driving performance across core digital channels.
• Deep understanding of UKGC requirements and responsible gambling marketing standards.
• Excellent stakeholder management skills, with experience overseeing agency partners.
• Data‑driven, commercially focused, and comfortable owning the acquisition budget.
• A strategic thinker who’s also comfortable rolling up their sleeves when required.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Gambling Facilities and Casinos