Performance Marketing Director

JR United Kingdom; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the UK is seeking a Performance Marketing Director to enhance customer acquisition efforts. This role involves developing marketing strategies, managing a team, and optimizing campaigns across various channels to drive growth and social impact.

Benefits

Generous stock options scheme

30 days annual leave plus Bank Holidays

Private medical and dental insurance

9% employer pension contributions

£1,200 annual learning and development budget

Home work equipment budget

Enhanced family leave policies

Life assurance of 4x salary

Qualifications

• Proven performance marketing experience in e-commerce or digital consumer brands.
• Experience managing large budgets across multiple paid media channels.

Responsibilities

• Develop and implement performance marketing strategies across various channels.
• Lead and manage a high-performing team and agency partners.
• Use data and analytics for decision-making and campaign optimization.

Skills

Leadership

Analytical mindset

Performance marketing

E-commerce

Digital platforms

Tools

Google Ads

Meta

TikTok

YouTube

Job description

Social network you want to login/join with:

• Hybrid Role: 3 days in the office a week
• Contract type: Permanent, full time

Who We Are:

As one of the fastest growing companies in the UK, we’ve redefined how a for-profit business makes a meaningful social impact. Omaze has scaled in the UK, reached profitability, raised over £80 million for charities, and created nearly 40 millionaires through house and prize draws. We collaborate with charities like British Heart Foundation, Comic Relief, Alzheimer’s Research UK, RSPCA, and more. Omaze is committed to growth and significant social impact globally.

Visit Omaze.co.uk to learn more about our mission.

Why You’ll Love Working at Omaze:

• Growth: One of the fastest-growing companies worldwide.
• Impact: Join a team dedicated to creating a ripple effect of good.
• Pioneering: Be part of something unprecedented.
• Culture: We work hard, grow together, and spread joy.

About The Job

We’re seeking a Performance Marketing Director to elevate our customer acquisition efforts. You’ll lead Omaze’s global performance marketing strategy—driving growth across paid channels and delivering measurable business results. Reporting to the VP of Growth, you'll be instrumental in scaling our marketing and expanding internationally.

You should possess strategic thinking and hands-on experience, focusing on scalable programs, efficiency improvements, and new growth avenues. Collaborating with Product, Analytics, Creative, and Brand teams, you'll optimize campaigns from initial click to conversion. This role suits someone thriving in a fast-paced, high-growth environment, eager to combine performance marketing with social purpose.

What You’ll Be Doing

• Develop and implement performance marketing strategies across ATL, paid social, paid search, programmatic, affiliate, and emerging channels.
• Lead and manage a high-performing team and agency partners.
• Achieve customer acquisition targets and optimize LTV to CAC across all paid media efforts.
• Collaborate with Creative, Product, Data, and Brand teams to create high-converting campaigns and landing pages.
• Use data and analytics for decision-making, run A/B tests, and refine strategies to improve CAC and LTV.
• Stay updated on industry trends and emerging platforms to keep Omaze at the forefront of digital marketing innovation.
• Establish scalable processes for campaign planning, execution, reporting, and budgeting.

About You:

• Proven performance marketing experience, ideally in e-commerce, scale-ups, or digital consumer brands.
• Successful management of large budgets across multiple paid media channels, with a focus on efficient growth.
• Deep knowledge of digital platforms (Meta, Google Ads, TikTok, YouTube, etc.) and tools.
• Strong leadership skills with experience managing high-performing teams.
• Analytical mindset with proficiency in interpreting data, dashboards, and reports for actionable insights.
• Comfortable in a fast-paced, high-growth environment with a test-and-learn approach.

We value diversity of thought and experience to foster innovation. We welcome all backgrounds, identities, and perspectives, encouraging authentic self-expression at Omaze.

Our Benefits Package

• Generous stock options scheme
• 30 days annual leave plus Bank Holidays
• Office closure between Christmas and New Year’s Day
• Private medical and dental insurance
• 9% employer pension contributions (when contributing at least 2%)
• £1,200 annual learning and development budget
• Home work equipment budget
• Enhanced family leave policies
• Life assurance of 4x salary

Our hiring process

Our process varies by role, especially technical ones, but generally includes:

• Screening call with Talent Lead
• First interview with Hiring Manager
• On-site second interview with stakeholders
• Final interview with an Executive

It typically takes 2-3 weeks after your initial screening. We hire on a rolling basis until the role is filled or an exceptional candidate is hired. You will be kept informed throughout. For questions, contact us at [email address].