Performance Marketing Director

Digital Waffle; Guildford; On-site; GBP 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a Performance Marketing Manager to lead their digital marketing strategy. This pivotal role focuses on optimising client acquisition and retention through data-driven campaigns. You will oversee multi-channel marketing efforts, manage external partnerships, and build a high-performing team to drive business growth. With a strong emphasis on paid media, SEO, and analytics, this position offers the opportunity to shape the marketing vision and influence senior leadership. If you're passionate about driving results and ready to make a significant impact, this role is for you.

Qualifications

• 8+ years in digital marketing, focusing on lead generation and conversion optimisation.
• Proven success in managing multi-channel campaigns across various platforms.

Responsibilities

• Develop and implement a data-driven performance marketing strategy.
• Manage search, social, display, and programmatic advertising for maximum ROI.
• Oversee partnerships and ensure marketing objectives are met.

Skills

Lead Generation

Conversion Optimisation

Digital Marketing

SEO

Analytics

Paid Media Management

Data-Driven Decision Making

Team Leadership

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Google Ads

LinkedIn Ads

SEMRush

HubSpot

Marketo

Microsoft Dynamics

Job description

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Co-Founder @ Digital Waffle - The go-to partner when scaling your team within Tech, Digital, Marketing & Data - without the usual bullsh*t.

A leading professional services firm is seeking a Performance Marketing Manager to drive its digital marketing strategy, optimising client acquisition, retention, and engagement. This role will play a key part in shaping the marketing vision, influencing senior leadership, and ensuring marketing efforts translate into tangible business growth.

This is a high-impact position focused on paid media, SEO, CRO, and analytics, with the goal of maximising lead generation, brand visibility, and revenue growth. The Performance Marketing Director will oversee multi-channel campaigns, manage external partners, and build a high-performing marketing function that ensures long-term success.

Salary: Up to £100,000 per annum + benefits

Key Responsibilities

• Strategic Leadership – Develop and implement a data-driven performance marketing strategy, aligning with business development, recruitment, and leadership goals.
• Paid Media Oversight – Manage search, social, display, and programmatic advertising, ensuring maximum ROI.
• SEO & CRO Management – Optimise digital presence, content marketing, and website conversions to drive inbound leads.
• Data & Analytics – Leverage attribution modelling and analytics tools to measure campaign effectiveness and refine strategies.
• Agency & Vendor Management – Oversee partnerships to ensure performance marketing objectives are met.
• A/B Testing & Optimisation – Run experiments to enhance messaging, creative, and audience targeting.
• Marketing Automation – Oversee CRM and automation tools (e.g., HubSpot, Marketo) to improve engagement and retention.
• Team Development – Build and lead a scalable marketing team, setting the foundation for long-term success over the next 5–10 years.

Who They’re Looking For

• Experienced performance marketing leader with a strong background in lead generation and conversion optimisation.
• 8+ years in digital marketing, demand generation, or performance strategy, ideally within professional services.
• Proven success managing multi-channel campaigns, balancing paid, organic, and conversion-based marketing efforts.
• Technical expertise in Google Analytics, Google Ads, LinkedIn Ads, SEO tools (e.g., SEMRush), and CRM platforms (Microsoft Dynamics preferred).
• Data-driven decision-maker, with strong analytical skills and experience in measuring marketing performance.
• Strategic mindset, able to align marketing efforts with overall business objectives.

If you deem yourself suitable, please do apply. We will review each applicant and if deemed suitable we will be in touch to discuss further.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Professional Services, Technology, Information and Media, and Business Consulting and Services

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