Performance Marketing Director

Omaze UK Limited; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An innovative entertainment company with a social purpose is seeking a Performance Marketing Director to elevate its customer acquisition strategy. In this pivotal role, you will lead global performance marketing efforts, optimizing campaigns across multiple paid channels to drive growth and measurable impact. Your strategic mindset and hands-on experience will be crucial in building scalable programs and uncovering new growth opportunities. Join a dynamic team dedicated to making a meaningful social impact while thriving in a fast-paced environment. This is a unique opportunity to blend performance with purpose, contributing to a company that has raised millions for charities and created life-changing experiences.

Benefits

Generous stock options scheme

30 days annual leave PLUS Bank Holidays

Annual office closure between Christmas and New Year

Private medical and dental insurance

9% employer pension contributions

£1,200 learning and development budget

Personal equipment budget

Enhanced family leave policies

Life assurance of 4x salary

Qualifications

• Experience in performance marketing, ideally in e-commerce or digital brands.
• Strong analytical skills with proficiency in data interpretation.

Responsibilities

• Develop and execute performance marketing strategies across various channels.
• Lead a high-performing team and manage customer acquisition targets.

Skills

Performance Marketing

Digital Marketing

Data Analysis

Leadership

E-commerce

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Meta

TikTok

YouTube

Job description

Hybrid Role: 3 days in the office a week

Contract type: Permanent, full time

Who We Are:

As one of the fastest growing companies in the UK, we’ve redefined how a for-profit business makes a meaningful social impact. As the first to scale in the UK and reach profitability, Omaze has also raised over £80 million for charities and created close to 40 millionaires through its life changing house and prize draws. In addition to working with beloved charities such as British Heart Foundation, Comic Relief, Alzheimer’s Research UK, RSPCA, and more, Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.

Head to Omaze.co.uk to learn more about our mission.

Why You’ll Love Working at Omaze:

Growth: Omaze is one of the fastest-growing companies in the world.

Impact: Join a team of world changers dedicated to creating a ripple effect of good.

Pioneering: Be part of something no one has done before.

Culture: We work hard, grow together, and spread joy along the way.

About The Job

We’re looking for a Performance Marketing Director to take our customer acquisition engine to the next level. In this role, you’ll lead Omaze’s global performance marketing strategy—owning growth across all paid channels and driving measurable business impact. Reporting to the VP of Growth, you’ll play a key role in scaling our marketing efforts as we grow our audience and expand internationally.

You’ll bring a strong mix of strategic thinking and hands-on experience, with a focus on building scalable programs, improving efficiency, and uncovering new growth opportunities. Working closely with our Product, Analytics, Creative, and Brand teams, you’ll ensure our campaigns are optimized end-to-end—from first click to conversion. This is a great opportunity for someone who thrives in a fast-paced, high-growth environment and wants to combine performance with purpose.

What You’ll Be Doing

• Develop and execute comprehensive performance marketing strategies across ATL, paid social, paid search, programmatic, affiliate, and emerging channels.
• Lead and manage a high-performing team and agency partners.
• Own customer acquisition targets and optimize LTV to CAC across all paid media efforts.
• Work cross-functionally with Creative, Product, Data, and Brand teams to build high-converting campaigns and landing pages.
• Leverage data and analytics to inform decision-making, run A/B tests, and iterate on strategies to improve CAC and LTV.
• Monitor industry trends and emerging platforms to keep Omaze ahead of the curve in digital marketing innovation.
• Establish scalable processes for campaign planning, execution, reporting, and budget management.

About You:

• Demonstrable performance marketing experience, ideally in e-commerce, scale-ups, or digital consumer brands
• Proven success managing large budgets across multiple paid media channels with a track record of driving efficient growth.
• Deep knowledge of digital platforms (Meta, Google Ads, TikTok, YouTube, etc.) and tools.
• Strong leadership skills with experience building and managing high-performing teams.
• Analytical mindset with proficiency in interpreting data, dashboards, and reports to derive actionable insights.
• Comfortable operating in a fast-paced, high-growth environment with a test-and-learn mentality.

We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.

Our Benefits Package

• Generous stock options scheme
• 30 days annual leave PLUS Bank Holidays
• Annual office closure between Christmas Day and New Year’s Day
• Private medical and dental insurance
• 9% employer pension contributions, when you contribute at least 2%
• £1,200 learning and development budget each year to use on training courses, conferences and professional memberships
• Personal equipment budget to work from home
• Enhanced family leave policies
• Life assurance of 4x your salary

Our hiring process

Our hiring process may vary between roles, particularly for technical roles where we may incorporate a technical skills/based interview, but as standard you’ll have:

1. Screening call with one of our in-house Talent Leads
2. First stage interview with the Hiring Manager
3. On-site second stage interview with key stakeholders – this could be other managers, peers or Senior team members.
4. Final stage interview with one of our Execs.

On average, our hiring process takes around 2-3 weeks after your initial screening call.

We hire on a rolling basis, so we’ll close the role when we either a) have enough applications to process or b) have hired someone exceptional to fill the position. You’ll hear from us throughout the process, but if you’ve got any questions, please reach out to us at [e-mail].

Role Type

Company Overview

Omaze is an entertainment company with a social purpose. We offer our customers the chance to win dream homes and support amazing causes. Launched in the US in 2012, Omaze crossed the pond to the UK in 2020, fundraising in partnership with some of the biggest and most loved British charities. We’ve since raised over £40,000,000 for our incredible UK charity partners, like Teenage Cancer Trust, British Heart Foundation, Marie Curie, Alzheimer’s Research UK, the RSPCA and many more.