Marketing Manager

Lawrence Dean Recruitment Ltd; Letchworth; On-site; GBP 43,000 - 48,000; Full time

Benefits offered by this job

Office-based role

Flexible working hours

Generous annual bonus

Travel opportunities

22 days annual leave + bank holidays

Competitive benefits package

Job summary

Lawrence Dean Recruitment Ltd, on the lookout for a Marketing Manager to own the European marketing strategy for an international automotive technology business. You will drive content, social media, paid campaigns and events to grow brand and sales in Europe.

You will lead strategy, collaborate with sales, manage a Social Media Coordinator, and deliver webinars and live training while analysing performance to optimise results.

Qualifications

• Previous marketing experience within automotive, automotive technology or a related technical/product-led sector.
• Genuine passion for cars, automotive technology or car-related products.
• Strong marketing strategy and commercial awareness.
• Excellent knowledge of the complete content creation process, including storyboarding, scripting, filming, editing and publishing.
• Experience managing social media and paid advertising campaigns.
• Strong creative direction skills with the ability to conceptualise and execute ideas.
• Knowledge of Adobe Creative Suite, Meta Business Suite, Meta Ads and Google Analytics.
• Excellent written and verbal communication skills.
• Strong organisational and project management skills.
• A proactive, self-motivated approach with the ability to work autonomously.
• Excellent attention to detail.
• A flexible approach with the ability to travel and work around business requirements when required.

Responsibilities

• Creating and managing the annual European marketing strategy and budget.
• Developing social media strategy to drive brand growth and support sales targets.
• Managing and supporting a Social Media Coordinator.
• Brainstorming, storyboarding and scripting engaging video and social content.
• Coordinating photo and video shoots, customer visits, product launches and webinars.
• Overseeing educational and long-form video content.
• Developing and managing paid advertising campaigns across Meta platforms.
• Monitoring campaign performance and continually optimising activity.
• Creating website landing pages and updating online product and service content.
• Analysing website performance using Google Analytics and Hotjar.
• Working closely with sales to share customer insight, leads and market information.
• Developing educational materials and delivering live training webinars.
• Identifying relevant automotive influencers and managing collaborations and campaigns.
• Planning and attending automotive shows, race events and other industry events.
• Managing event logistics, promotional materials and on‑the‑day activity.
• Creating and delivering email marketing campaigns for the European market.
• Monitoring marketing performance and adapting strategy based on results.

Skills

Marketing strategy

Commercial awareness

Content creation

Video.storyboarding

Social media management

Paid advertising campaigns

Influencer marketing

Campaign performance analysis

Email marketing

Event planning

Team coordination

Autonomous working

Tools

Adobe Creative Suite

Meta Business Suite

Meta Ads

Google Analytics

Job description

Do you have a passion for cars or automotive technology? Are you an experienced Marketing Manager looking for an opportunity where you can combine that interest with your marketing expertise?

Our client is a successful and rapidly growing international automotive technology business looking for a commercially minded and creative Marketing Manager to take ownership of their European marketing strategy. This is a varied, hands‑on role combining strategy, content creation, social media, paid advertising, events, influencer marketing and digital performance.

As Marketing Manager, you will have significant autonomy to shape marketing activity, grow brand awareness and ultimately support continued sales growth across the European market.

Marketing Manager - Job overview:

• Creating and managing the annual European marketing strategy and budget
• Developing social media strategy to drive brand growth and support sales targets
• Managing and supporting a Social Media Coordinator
• Brainstorming, storyboarding and scripting engaging video and social content
• Coordinating photo and video shoots, customer visits, product launches and webinars
• Overseeing educational and long‑form video content
• Developing and managing paid advertising campaigns across Meta platforms
• Monitoring campaign performance and continually optimising activity
• Creating website landing pages and updating online product and service content
• Analysing website performance using Google Analytics and Hotjar
• Working closely with sales to share customer insight, leads and market information
• Developing educational materials and delivering live training webinars
• Identifying relevant automotive influencers and managing collaborations and campaigns
• Planning and attending automotive shows, race events and other industry events
• Managing event logistics, promotional materials and on‑the‑day activity
• Creating and delivering email marketing campaigns for the European market
• Monitoring marketing performance and adapting strategy based on results

Marketing Manager - Benefits offered:

• £43,000 - £48,000 depending on experience
• Officed based
• Monday - Friday 8:30am - 5:00pm although flexible working is required
• Generous annual bonus
• Opportunity to travel
• 22 days annual leave plus bank holidays
• Competitive benefits package

Marketing Manager - Skills & Experience required:

• Previous marketing experience within automotive, automotive technology or a related technical/product‑led sector
• A genuine passion for cars, automotive technology or car‑related products
• Strong marketing strategy and commercial awareness
• Excellent knowledge of the complete content creation process, including storyboarding, scripting, filming, editing and publishing
• Experience managing social media and paid advertising campaigns
• Strong creative direction skills with the ability to conceptualise and execute ideas
• Knowledge of Adobe Creative Suite, Meta Business Suite, Meta Ads and Google Analytics
• Excellent written and verbal communication skills
• Strong organisational and project management skills
• A proactive, self‑motivated approach with the ability to work autonomously
• Excellent attention to detail
• A flexible approach with the ability to travel and work around business requirements when required