Marketing Manager

Wilsons Group; Epsom; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Wilsons Automobiles and Coachworks Limited is seeking an experienced Marketing Manager to lead the marketing activity across our multi-franchise automotive business in Epsom. This hands-on role focuses on delivering qualified leads, improving digital performance, and strengthening the Wilsons brand.

You will manage campaigns across Google and Meta, oversee websites and social media, monitor ROI and CPL, and support sales across vehicle lines.

Qualifications

• At least four years' experience in performance-driven marketing.
• Strong digital and analytical skills with commercial awareness.

Responsibilities

• Develop and deliver lead-generation campaigns across Google, Meta and other digital channels.
• Manage and improve Wilsons Epsom websites and online assets.
• Take ownership of Wilsons' social media, creating engaging content and expanding reach.
• Use social media to strengthen the brand and generate enquiries.
• Manage marketing budgets and monitor ROI, cost per lead and conversions.
• Support car sales, van sales and aftersales campaigns.
• Oversee third-party platforms and manufacturer marketing activity.
• Ensure FCA-compliant finance promotions and marketing communications.
• Monitor online reputation and overall brand presence.
• Lead and develop the Marketing team.

Skills

Lead generation

Digital marketing

Analytics

Brand development

Social media management

Tools

Google Ads

Meta Ads

Web analytics tools

Job description

Marketing Manager Reference Number - 0123445567567

Salary Competitive (depending on experience)

Marketing Manager - Wilsons Epsom

Full-time - Monday - Friday 8am - 5pm

Salary: Competitive (depending on experience)

Wilsons is looking for an experienced and commercially focused Marketing Manager to lead our marketing activity across our multi-franchise automotive business.

This is a hands-on role with responsibility for driving qualified leads, improving digital performance, strengthening the Wilsons brand and ensuring our marketing investment delivers measurable results.

Key responsibilities include:

• Developing and delivering lead-generation campaigns across Google, Meta and other digital channels.
• Managing and improving the Wilsons and Loads of Vans websites.
• Taking ownership of Wilsons' social media presence, developing engaging content and growing our reach across relevant platforms.
• Using social media to strengthen the Wilsons brand, showcase our franchises and generate customer engagement and enquiries.
• Managing marketing budgets and monitoring ROI, cost per lead and conversion performance.
• Supporting car sales, van sales and aftersales campaigns.
• Managing third-party platforms and manufacturer marketing activity.
• Ensuring finance promotions and marketing communications meet FCA requirements.
• Monitoring online reputation, customer reviews and overall brand presence.
• Leading and developing the Marketing team.

We're looking for someone with at least four years' experience in performance-driven marketing, strong digital and analytical skills, commercial awareness and a proven ability to turn marketing activity into measurable results.

If you're a commercially minded marketer who enjoys combining digital marketing, social media, brand development and performance analysis, we'd love to hear from you.

Reg. Company Number: 272743

VAT Reg. No. 235 812077

Wilsons Automobiles and Coachworks Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486).

Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender. We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required.

The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18's or over, Guarantees may be required..