Automotive Marketing Manager

Career Choices Dewis Gyrfa Ltd; Cardiff; On-site; GBP 40,000 - 48,000; Full time

Benefits offered by this job

Discounts on parts, servicing, labour

Manufacturer-supported training

Bi-annual staff events

Excellent career development prospects

Job summary

Career Choices Dewis Gyrfa Ltd in Cardiff is recruiting a Marketing Manager to shape and drive the dealership’s marketing strategy across online and offline channels. You will lead three Marketing Executives and coordinate digital and traditional campaigns to boost brand visibility.

The role offers a base salary of £40,000 with bonuses and an OTE of £48,000, plus extensive holiday entitlement and staff events. A UK driving licence is advantageous but not essential.

Qualifications

• Automotive marketing experience is highly preferred.
• Strong knowledge of digital marketing, SEO, PPC, and analytics.
• Organisational skills with ability to meet deadlines.

Responsibilities

• Lead and motivate a team of three Marketing Executives.
• Develop and implement marketing strategies across digital and traditional channels.
• Manage outsourced creative and marketing agencies.
• Oversee website advertising initiatives and campaigns.
• Organise quarterly product and event marketing campaigns.
• Analyse digital marketing performance using Google Analytics.
• Plan and execute SEO and PPC campaigns to enhance visibility.
• Maintain consistent brand messaging aligned with company objectives.

Skills

Digital marketing

SEO

PPC

Google Analytics

Team leadership

Education

Marketing degree

Tools

Google Ads

Job description

We are recruiting on behalf of a prominent multi-franchise approved car dealer group in Cardiff for the position of Marketing Manager.

The Marketing Manager role is a vital leadership position within the company, responsible for shaping and executing the dealership’s marketing strategy across both online and offline channels.

• Salary of £40,000 plus bonuses, with an OTE of £48,000
• Working hours from 8:30am to 5:00pm Monday to Friday - 30 days annual holiday entitlement, increasing up to 33 days with length of service
• Discounts on parts, servicing, and labour
• Manufacturer-supported training programmes
• Expenses paid for bi-annual staff events (summer and Christmas parties)
• Excellent career development prospects within a reputable automotive dealership group operating for over 60 years Duties of a Marketing Manager:
• Lead and motivate a team of three Marketing Executives
• Develop and implement comprehensive marketing strategies across digital and traditional platforms
• Manage outsourced creative and marketing agencies
• Oversee website advertising initiatives and campaigns
• Organise quarterly product and event marketing campaigns
• Analyse digital marketing performance using tools like Google Analytics
• Plan and execute SEO and PPC search advertising campaigns to enhance online visibility
• Measure the effectiveness of marketing activities and optimise strategies accordinglyMaintain consistent brand messaging and ensure alignment with the company's objectives
• Requirements of a Marketing Manager:
• Proven experience as a Marketing Manager within the automotive industry or a similar sector
• Strong understanding of digital marketing, including Google Analytics, SEO, and PPC campaigns
• Relevant marketing qualification or degree is highly advantageous but not essential
• Excellent organisational skills with the ability to deliver projects to deadlines
• Good IT literacy and effective communication skills
• Creative and innovative approach to developing marketing strategies
• Ability to work independently and as part of a team
• A UK driving licence would be advantageous but is not essential
• This role provides a fantastic opportunity for an experienced Marketing Manager to contribute to a well-established automotive business with a strong reputation.

The successful individual will play a central role in driving the company's marketing success and growth.