Automotive Marketing Manager

Perfect Placement UK Ltd; Cardiff; On-site; GBP 43,000 - 53,000; Full time

Benefits offered by this job

Bonus scheme

Holiday 30 days

Pension scheme

Staff discount

Discounts on parts/servicing/labour

Manufacturer training

Staff events expenses paid

Career development

Job summary

Perfect Placement UK Ltd is seeking an experienced Marketing Manager in Cardiff to lead a team of three Marketing Executives and shape the dealership group’s marketing strategy across digital and traditional channels.

You will manage agencies, oversee website campaigns, organise quarterly marketing events, and analyse performance with Google Analytics to optimise SEO and PPC efforts. A strong candidate will combine strategic vision with hands-on execution.

Qualifications

• Proven experience as a Marketing Manager in the automotive industry or a similar sector.
• Strong understanding of digital marketing including Google Analytics, SEO, and PPC campaigns.
• Relevant marketing qualification or degree is highly advantageous but not essential.
• Excellent organisational skills with the ability to deliver projects to deadlines.
• Good IT literacy and effective communication skills.
• Creative and innovative approach to developing marketing strategies.
• Ability to work independently and as part of a team.
• A UK driving licence would be advantageous but is not essential.

Responsibilities

• Lead and motivate a team of three Marketing Executives.
• Develop and implement comprehensive marketing strategies across digital and traditional platforms.
• Manage outsourced creative and marketing agencies.
• Oversee website advertising initiatives and campaigns.
• Organise quarterly product and event marketing campaigns.
• Analyse digital marketing performance using tools like Google Analytics.
• Plan and execute SEO and PPC search advertising campaigns to enhance online visibility.
• Measure the effectiveness of marketing activities and optimise strategies accordingly.
• Maintain consistent brand messaging and ensure alignment with the company's objectives.

Skills

Team leadership

Digital marketing

SEO

PPC

Google Analytics

Campaign planning

Content creation

Education

Marketing degree or equivalent

Tools

Google Ads

SEO tools

CRM software

Job description

We are recruiting on behalf of a prominent multi-franchise approved car dealer group in Cardiff for the position of Marketing Manager. The Marketing Manager role is a vital leadership position within the company, responsible for shaping and executing the dealership's marketing strategy across both online and offline channels.

Benefits:

• Salary of £40,000 plus bonuses, with an OTE of £48,000
• Working hours from 8:30am to 5:00pmMonday to Friday
• 30 days annual holiday entitlement, increasing up to 33 days with length of service
• Pension scheme
• Staff purchase discount scheme
• Discounts on parts, servicing, and labour
• Manufacturer-supported training programmes
• Expenses paid for bi-annual staff events (summer and Christmas parties)
• Excellent career development prospects within a reputable automotive dealership group operating for over 60 years

Duties of a Marketing Manager:

• Lead and motivate a team of three Marketing Executives
• Develop and implement comprehensive marketing strategies across digital and traditional platforms
• Manage outsourced creative and marketing agencies
• Oversee website advertising initiatives and campaigns
• Organise quarterly product and event marketing campaigns
• Analyse digital marketing performance using tools like Google Analytics
• Plan and execute SEO and PPC search advertising campaigns to enhance online visibility
• Measure the effectiveness of marketing activities and optimise strategies accordingly
• Maintain consistent brand messaging and ensure alignment with the company's objectives

Requirements of a Marketing Manager:

• Proven experience as a Marketing Manager within the automotive industry or a similar sector
• Strong understanding of digital marketing, including Google Analytics, SEO, and PPC campaigns
• Relevant marketing qualification or degree is highly advantageous but not essential
• Excellent organisational skills with the ability to deliver projects to deadlines
• Good IT literacy and effective communication skills
• Creative and innovative approach to developing marketing strategies
• Ability to work independently and as part of a team
• A UK driving licence would be advantageous but is not essential

This role provides a fantastic opportunity for an experienced Marketing Manager to contribute to a well-established automotive business with a strong reputation. The successful individual will play a central role in driving the company's marketing success and growth.