Senior Creative Strategist

Major Players | B Corp; Slough; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

Major Players is seeking a Senior Creative Strategist for a High-Growth Challenger Brand in Central London. You will own a performance creative pod, shaping concepts from data to delivery and mentoring others to raise output.

You’ll work hands-on with creative content for Meta and TikTok, guiding the pod’s strategy and collaborating with a seasoned growth team to scale scroll-stopping ads while maintaining high standards. This is a leadership role for storytellers who care about craft and impact.

Qualifications

• 3+ years' experience in content creation or paid social ads; mentoring or leading others' output.
• Strong storytelling with hooks, pacing and structure for performance ads.
• Experience creating content for Meta and/or TikTok for brands or personal channels.
• Ability to use performance data to guide creative direction and priorities.
• Comfortable working autonomously while upholding pod standards and output.

Responsibilities

• Develop original ad concepts grounded in performance data and audience insight.
• Own the creative process end-to-end: concept, scripting, filming, editing and delivery.
• Mentor and coach a pod of strategists to grow and maintain high output quality.
• Ensure the pod's output quality and consistency alongside your own.
• Use test results to shape the pod's creative roadmap and priorities.

Skills

Leadership

Storytelling

Performance data

Mentoring

Meta/TikTok content

Autonomy

Hooks & pacing

Job description

Job Title: Senior Creative Strategist @ High-Growth Challenger Brand

Location: Central London (Hybrid)

Job Type: Full-Time, Permanent

Salary: £60,000 - £70,000 DOE

A fast-growing, challenger consumer brand is looking for a Senior Creative Strategist to take ownership of one of their performance creative pods, setting the standard for quality and mentoring the strategists around them.

The business has built a genuine reputation for producing some of the best-performing DTC creative in the UK, and this is a leadership role for someone who's already excellent at making performance creative and is ready to multiply that impact through others. You'll combine hands-on creative output with real ownership of a pod's direction, quality and output, working closely with a highly experienced growth team on ad content across Meta.

If you're a natural leader and storyteller, obsessive about craft, and excited by the challenge of making scroll-stopping ads while developing the people around you, this is a standout opportunity.

Key Responsibilities

• Develop original ad concepts grounded in performance data, category insight and audience understanding
• Own the creative process end-to-end: concept, scripting, filming, editing and delivery
• Mentor and coach a pod of strategists, supporting their growth and maintaining a high standard of output
• Take accountability for the quality and consistency of your pod's output, alongside your own
• Use performance data and test results to shape your pod's creative roadmap and priorities

Skills & Experience Required

• 3+ years' experience in content creation or paid social ads, including mentoring or leading others' output
• A natural storyteller with a strong instinct for hooks, pacing and structure of performance ads
• Experience making content for Meta and/or TikTok, either for a brand or your own channels
• Confidence using performance data to shape creative direction and priorities
• Comfortable working autonomously while owning a pod's standards and output

Why Apply?

• Step into a genuine leadership role within a team known for top-tier DTC creative
• Real influence over creative direction and the development of others
• Join a brand with proven traction, scale and serious growth ambition
• Be part of a collaborative, high-performing team culture where craft is taken seriously

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/