Performance Creative Strategist

In Digital; City of Westminster; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Sunday Times Best Places to Work in UK

Blue-chip and fast-growth exposure

Training through courses and mentoring

Clear career development path

Covent Garden office with bar & roof

Flexible working including work-abroad

Subsidised gym membership

Team lunches and socials

Competitive salary with bonus

Job summary

In Digital in Covent Garden is seeking a Performance Creative Strategist to bridge numbers and ideas within In Studio. You’ll collaborate across paid media, data and creative to turn insights into growth-driven creative for leading brands.

You’ll own the testing roadmap, craft direct-response concepts, and guide scripts, hooks, and CTAs. A strong writer with platform fluency and a knack for storytelling will thrive here.

Qualifications

• 5+ years in creative strategy or performance creative.
• Proven track record in performance creative for paid-social/DTC or ecommerce.
• Ability to turn ad results into clear actionable steps.
• Hands-on design ability to mock concepts or storyboards.
• Fluency with Meta and TikTok ad ecosystems and analytics tools.
• Strong direct-response writing and hook/pacing skills.
• Excellent communication to translate data for diverse stakeholders.

Responsibilities

• Lead the paid creative strategy, deriving patterns from dashboards and platforms to determine what to create next.
• Develop client relationships, steer conversations, and align creative with business goals.
• Own the creative testing roadmap with structured tests and high-volume iterations.
• Conceptualize angles, write direct-response scripts, hooks, body copy and CTAs.
• Brief and direct execution with internal teams and external creators; manage parallel workflows.
• Stay ahead of platform trends and ensure ads feel native to each platform.
• Report performance with data-backed decisions tied to commercial outcomes.

Skills

Creative strategy

Performance creative

Analytics to insights

Direct-response copywriting

Flex between data & ideas

Written storytelling

Studio collaboration

AI in creative workflow

Tools

Adobe Creative Suite

After Effects

Premiere Pro

Figma

Job description

We're In Digital, a thriving digital growth agency based in Covent Garden and ranked as one of the best places to work in the UK - and we're currently seeking a Performance Creative Strategist to join In Studio, our award-winning creative team, and act as the bridge between the numbers and the ideas.

At In Digital, you'll have the chance to collaborate across paid media, data and creative, working alongside media buyers, data scientists, producers and creatives to turn performance insight into creative that drives growth. You'll work with top talent on exciting campaigns for prestigious brands such as the Financial Times, MyProtein and Experian.

Get a better feel for who we are on our website: https://indigital.marketing/

What you'll be doing

• Leading the paid creative strategy, taking insights from relevant dashboards, ad platforms and analytical tools to spot patterns, identify winners and decide what should be created next
• Building and developing client relationships, steering conversations, weekly calls and QBRs, and aligning creative strategy with business priorities and goals
• Owning the creative testing roadmap: designing structured tests that iterate on winners, pinpoint where viewers drop off and maintain a steady, high volume of well-structured testing
• Coming up with concepts and creative angles, then writing direct-response scripts, hooks, body copy and CTAs using proven frameworks such as AIDA, storyboarded to keep viewers watching
• Writing clear, hypothesis-led briefs and directing their execution with our internal creative team, as well as guiding UGC creators, influencers, editors and designers where requiredRunning two workflows in parallel: iterating on existing assets to lift performance while launching new creative to unlock growth, and maintaining a library of high-performing, reusable assets
• Staying ahead of the competitive landscape and platform trends, keeping clients' ads native to each platform and sharing learnings that shape the next testing cycle
• Reporting creative performance clearly to internal teams and clients, backing decisions with data and tying everything back to commercial outcomes

What you need to be successful

• 5+ years in creative strategy or performance creative, with a proven track record in performance creative, ideally scaling paid-social-led DTC or ecommerce brands
• A creative at heart, with a strong flow of ideas and the judgement to know what belongs in an ad and what to cut
• A hybrid thinker who blends analytical rigour with creative instinct and can turn a spreadsheet of ad results into a clear story and set of actions
• Some hand-on design ability to mock up a concept, shape a storyboard or adjust an asset yourself, so your ideas are easy for the team to picture and build
• Deep fluency in the Meta and TikTok ecosystems, and confidence with native ad managers and analytics tools
• A portfolio of direct-response concepts, scripts or campaigns that delivered measurable results
• A strong writer, with a feel for hooks, pacing and conversion psychology
• Excellent communication skills and the ability to earn the trust of both data-minded and creative-minded people, turning complex data into a simple, persuasive narrative
• Highly organised, curious and comfortable moving quickly in a high-testing environment
• Experience briefing or directing creators, influencers or UGC production, and sourcing creator talent for whitelisted ads
• Confidence with creative production or editing tools such as Adobe Creative Suite, After Effects, Premiere Pro or Figma
• A grasp of unit economics, including CAC, LTV and marginal return, and how creative drives them
• Experience with AI in the creative workflow - we build and pilot our own AI agents, and we'd love someone keen to push that further

Why work for In Digital?

• A certified Sunday Times Best Places to Work in the UK, 2026
• Best of both worlds: work in blue-chip companies' marketing teams and in a fast-growth agency at the same time
• Accelerated learning and development, with training through courses, mentoring and hands-on execution
• Clear career development path and salary progression
• A brilliant Covent Garden office spread over three floors, with our own cocktail bar & roof terrace, great coffee and an array of restaurants on the doorstep
• Flexible working, including work-from-abroad allowance
• Subsidised gym & sports memberships
• Regular team lunches, socials, charity days and sporting activities
• A competitive salary with twice-yearly bonus