Growth-Focused Performance Creative Strategist - Flexible

Critical Playground LLC; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Sunday Times Best Places to Work

Covent Garden office

Flexible working

Gym membership

Team lunches

Job summary

In Digital in Covent Garden is seeking a Performance Creative Strategist to bridge numbers and ideas within In Studio, our award-winning creative team.

You'll collaborate across paid media, data and creative; turning performance insights into compelling, scalable creative for top brands such as the Financial Times, MyProtein and Experian. Lead testing and guide creators to drive growth and higher conversions.

Qualifications

• 5+ years in creative strategy or performance creative.
• Hybrid thinker with ability to turn data into a clear story and actions.
• Hands-on design ability to mock up concepts or storyboards.

Responsibilities

• Lead paid creative strategy using insights from dashboards, ad platforms and analytics tools.
• Develop and maintain client relationships through weekly calls and QBRs, aligning creative with business goals.
• Own the creative testing roadmap with structured tests to lift performance and maintain assets library.
• Develop concepts and write direct-response scripts, hooks, body copy and CTAs, storyboard assets for execution.
• Direct internal teams and guide external creators, editors and designers when required.
• Run parallel workflows: optimize existing assets while launching new creative for growth.
• Stay ahead of platform trends and ensure ads are native to each platform, sharing learnings.
• Report creative performance with data-driven rationale tied to outcomes.

Skills

Creative strategy

Performance marketing

A/B testing

Direct response

Storyboarding

Meta & TikTok

Data storytelling

Client management

Strong writing

Tools

Adobe Creative Suite

After Effects

Premiere Pro

Figma

Job description

In Digital in Covent Garden is seeking a Performance Creative Strategist to bridge numbers and ideas within In Studio, our award-winning creative team.

You'll collaborate across paid media, data and creative; turning performance insights into compelling, scalable creative for top brands such as the Financial Times, MyProtein and Experian. Lead testing and guide creators to drive growth and higher conversions.