Creative Performance Strategist

Major Players | B Corp; Slough; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

Major Players | B Corp in London (Hybrid) is recruiting a Creative Performance Strategist to drive paid social creative that converts, blending sharp performance thinking with strong creative instincts.

You’ll own paid social creative strategy across Meta and TikTok, run testing frameworks, and translate data into sharper direction, collaborating with growth, design and marketing teams to hit performance goals.

Qualifications

• Solid experience in performance marketing or performance-led creative strategy, ideally within a D2C or consumer brand.
• Strong working knowledge of Meta and TikTok paid social ecosystems
• A track record of using data to inform and improve creative output
• Confident copywriting/scripting skills for direct-response content
• Comfortable working at pace in a fast-moving, high-ownership environment
• A genuine interest in health and wellbeing is a plus, given the category

Responsibilities

• Own paid social creative strategy across Meta and TikTok, from concept through to scaled performance
• Build and run structured creative testing frameworks (A/B testing, iteration, scaling winners)
• Translate performance data (CTR, CVR, ROAS, hook rate) into sharper creative direction
• Lead creative development end-to-end: concepting, scripting, briefing, iterating
• Partner closely with growth, design and wider marketing teams to align creative output with performance goals
• Stay close to platform trends and competitor activity to keep creative fresh and effective

Skills

Performance marketing

Meta & TikTok

Data-driven creative

Copywriting / scripting

Fast-paced environment

Job description

Job Title: Creative Performance Strategist @ Science-Led Consumer Health Brand

Location: London (Hybrid)

Job Type: Full-Time, Permanent

Salary: £45,000 - £55,000

A fast-growing, science-led consumer health brand is looking for a Creative Performance Strategist to drive paid social creative that converts, blending sharp performance thinking with strong creative instincts.

The business has built a loyal, engaged community and a strong organic presence, and is now investing further in paid acquisition to fuel its next stage of growth. This is a brilliant opportunity to join a purpose-driven brand at a genuinely exciting point in its journey.

This role sits at the intersection of creativity and performance. You'll be hands-on with creative testing, using data and audience insight to shape hooks, angles and concepts that drive real results, not just creative for creative's sake.

Key Responsibilities

• Own paid social creative strategy across Meta and TikTok, from concept through to scaled performance
• Build and run structured creative testing frameworks (A/B testing, iteration, scaling winners)
• Translate performance data (CTR, CVR, ROAS, hook rate) into sharper creative direction
• Lead creative development end-to-end: concepting, scripting, briefing, iterating
• Partner closely with growth, design and wider marketing teams to align creative output with performance goals
• Stay close to platform trends and competitor activity to keep creative fresh and effective

Skills & Experience Required

• Solid experience in performance marketing or performance-led creative strategy, ideally within a D2C or consumer brand
• Strong working knowledge of Meta and TikTok paid social ecosystems
• A track record of using data to inform and improve creative output
• Confident copywriting/scripting skills for direct-response content
• Comfortable working at pace in a fast-moving, high-ownership environment
• A genuine interest in health and wellbeing is a plus, given the category

Why Apply?

• Join a purpose-led brand with real momentum and a loyal community behind it
• Take real ownership of paid social creative in a role with visible impact
• Work closely with a collaborative, close-knit marketing team
• Strong scope to grow as the team and budgets scale

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.