Digital Creative Strategist

Candidate Source - TEAM; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Candidate Source - TEAM is seeking a Digital Creative Strategist to influence performance-led content across up to 13 international markets. You’ll bridge paid media, production, brand strategy and commercial performance, shaping testing roadmaps and investment decisions.

In this senior, hands-on role, you’ll translate insights into briefs, drive creative experiments and collaborate with cross-functional teams to deliver distinctive campaigns while meeting regulatory requirements.

Qualifications

• Strong experience in performance marketing and paid social with proven campaign improvements.
• In-depth knowledge of Meta, TikTok, Snapchat, YouTube, display and paid search.
• Proven ability to build structured testing frameworks and translate data into briefs.
• Experience presenting strategy to senior stakeholders across international campaigns.
• International, regulated-sector, iGaming, ecommerce and AI-tool experience advantageous.

Responsibilities

• Own the testing and messaging roadmap, turning performance data into priorities.
• Develop structured test plans with hypotheses and success measures.
• Lead brainstorming and translate insights into actionable briefs covering angle, format and CTA.
• Apply platform best practices across Meta, TikTok, Snapchat, YouTube, Display and Paid Search.
• Collaborate with production, Brand, Performance, Channel and Marcomms teams to improve campaigns.

Skills

Performance marketing

Paid social

Content strategy

Platform-native formats

Stakeholder communication

Job description

Great campaigns do more than look good, they capture attention, influence behaviour and deliver measurable commercial growth. As a Digital Creative Strategist, you'll shape how performance-led content is developed across up to 13 international markets, turning audience insight, platform knowledge and campaign data into stronger ideas, sharper messaging and better results.

Sitting at the intersection of paid media, production, brand strategy and commercial performance, you'll have the scope to challenge established approaches and influence significant investment across ATL and online channels. This is a senior, hands-on opportunity where your testing roadmap and recommendations will directly shape what gets produced and where investment is focused.

What's in it for you

• A senior role with genuine influence over campaigns across up to 13 international markets
• The opportunity to shape a growing approach to performance-led content during significant ATL and online investment
• Broad exposure across paid social, online video, search, display and customer acquisition and retention activity
• Scope to introduce new concepts, testing frameworks and platform-native approaches rather than simply refining existing work
• Close collaboration with designers, editors, producers, channel specialists and senior marketing stakeholders
• The opportunity to use emerging technology and AI to accelerate research, ideation, briefing and production workflows

Your responsibilities as Digital Creative Strategist

• Own the testing and messaging roadmap, turning cross-channel performance data into clear priorities for audiences, hooks, formats and messaging
• Develop structured test plans with defined hypotheses and success measures, analysing results to identify what should be produced and prioritised next
• Lead brainstorms and translate audience and campaign insights into actionable briefs covering the angle, format, hook, CTA and strategic rationale
• Apply platform best practice across Meta, TikTok, Snapchat, YouTube, Display and Paid Search, including vertical video, UGC, creator-led content and sound-on storytelling
• Partner with production, Brand, Performance, Channel and Marcomms teams to challenge established approaches, share learnings and improve campaign output
• Balance short-term commercial results with long-term brand relevance, ensuring campaigns remain distinctive while meeting regulatory and advertising-policy requirements

What we're looking for in a Digital Creative Strategist

• Strong experience in performance marketing, paid social, content strategy or a closely related discipline, with proven success improving commercially focused campaigns
• In-depth knowledge of Meta, TikTok and Snapchat, alongside experience with online video, YouTube, display, paid search and cross-channel performance
• Proven experience building structured testing frameworks and translating campaign data into clear, actionable briefs
• Strong understanding of platform-native formats, opening hooks, UGC, creator-led content and sound-on storytelling
• Experience presenting strategy and performance insights to senior stakeholders, with international, regulated-sector, iGaming, ecommerce and AI-tool experience advantageous