Paid Media Lead: Growth & Performance Architect

ION® Audio; Cambridge; On-site; GBP 70,000 - 110,000; Full time

Job summary

inMusic is seeking a Paid Media Lead to shape and execute performance marketing across its ecosystem. Own paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels like paid social, search, display, video, and retargeting.

The role focuses on acquisition, conversion, lifecycle, launches, and revenue, partnering with brand, product marketing, content, creative, e-commerce, analytics, CRM, and web teams.

Qualifications

• Experience building and optimizing paid media programs across channels such as Google Ads, Meta, YouTube, search, display, paid social, retargeting, or similar platforms.
• Strong analytical skills with measurement frameworks, attribution models, and A/B testing.
• Ability to translate performance insights into practical action plans to improve acquisition, conversion, retention, and ROI.

Responsibilities

• Define and execute paid media strategies that support acquisition, conversion, lifecycle, launch, and revenue goals across relevant inMusic brands and digital properties.
• Plan, launch, optimize, and measure paid social, search, display, video, and retargeting campaigns across web, shop, and product-led customer journeys.
• Own campaign performance reporting, test planning, forecasting, and optimization recommendations.
• Develop practical experimentation plans across audiences, creative, messaging, landing pages, funnel stages, attribution, and incrementality.
• Partner with brand, product marketing, content, creative, e-commerce, analytics, CRM, and web teams to improve campaign effectiveness and customer experience.
• Identify opportunities to scale repeatable paid media practices, tooling, reporting, and governance across the inMusic portfolio.
• Guide agencies, partners, or internal contributors where appropriate, ensuring campaign quality, clear priorities, and accountable execution.

Skills

Analytical skills

Campaign planning

Cross-functional collaboration

A/B testing

Measurement frameworks

Budget management

Tools

Google Ads

Meta

YouTube

Google Analytics

CRM tooling

Job description

inMusic is seeking a Paid Media Lead to shape and execute performance marketing across its ecosystem. Own paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels like paid social, search, display, video, and retargeting.

The role focuses on acquisition, conversion, lifecycle, launches, and revenue, partnering with brand, product marketing, content, creative, e-commerce, analytics, CRM, and web teams.