Paid Media Lead

Spotlight Recruitment; Greater London; Hybrid; GBP 77,000 - 94,000; Full time

Benefits offered by this job

Bonus up to 30%

Private health and dental

28 days + BH

Access to members club

Job summary

Spotlight Recruitment is seeking a Growth Lead (Paid Media) for its in-house DTC/Ecommerce team in London. The role is hybrid with an office presence several days a week and offers a bonus up to 30% along with private health and dental benefits.

You will bridge media performance with creative execution, optimise campaigns across Meta, TikTok and YouTube, and work closely with content teams to drive efficiency and growth in multiple markets.

Qualifications

• Experience in a DTC business or agency in growth/marketing operations.
• Hands-on paid media experience, especially Meta Ads, with testing and analysis.
• Project management or operational experience using ClickUp.
• Strong comfort with data and metrics to drive decisions.
• Ability to design and improve testing frameworks and reporting cadences.

Responsibilities

• Own the process linking creative strategy with paid media performance using data to improve campaigns.
• Collaborate with marketing, content and external partners to optimise creative output across channels and markets.
• Launch new products and campaigns, improve testing frameworks and identify opportunities to increase conversions and customer acquisition.
• Translate paid media learnings into wider customer journey and website improvements for better commercial results.

Skills

Growth marketing

Paid media

Data-driven

Process design

Commercial awareness

Campaign optimization

Tools

ClickUp

Motion

TripleWhale

Northbeam

Meta Ads Manager

TikTok Ads Manager

YouTube Ads Manager

Job description

Growth Lead (Paid Media) | In house DTC/Ecommerce | Hybrid London | up to £85k plus bonus

Our client is a fast-growing, in-house global DTC and subscription business experiencing rapid growth and disrupting the market in their sector. Having scaled rapidly on a global level, they have an award-winning, market-leading hero product and a global growth roadmap. This role is part of a highly collaborative team with direct access to senior leadership and strong learning and development support, who typically spend 4 days in the London office each week. Other benefits include bonus up to 30%, access to members club, funded exercise classes, team socials, 28 days + BH, private health and dental and many more.

As the business continues to scale across products, markets and channels, they're looking for a commercially-minded candidate to strengthen the link between media performance and creative execution. This is a highly visible role with responsibility for turning performance insights into winning creative strategies, optimising processes, and driving marketing efficiency across multiple paid channels. Working closely with both performance marketing and content teams, you'll play a key role in shaping future growth.

What You'll Do

Own the process that connects creative strategy with paid media performance, using data and insights to improve campaign effectiveness and scale winning concepts. You'll work closely with marketing, content and external partners to optimise creative output across multiple channels and markets, launch new products and campaigns, improve testing frameworks, and identify opportunities to increase conversion and customer acquisition. You'll also help ensure learnings from paid media are translated into wider customer journey and website improvements to maximise overall commercial performance.

You're a driven, commercially minded professional who thrives in a fast-moving environment and enjoys turning ideas into measurable results. With a logical and strategic approach, you're able to solve problems, improve processes and create scalable ways of working that support long-term growth. You take ownership, communicate clearly, and aren't afraid to challenge the status quo when a better solution exists. Comfortable working with pace and ambiguity, you're motivated by high standards, continuous improvement, and the opportunity to make a meaningful impact within an ambitious team.

Skills needed

• Experience in a DTC business or agency, in growth, performance marketing, marketing operations, project management or a closely related role
• Paid marketing experience, particularly Meta Ads, ideally including hands-on media buying, creative testing, and analysis.
• Project management or operational experience using ClickUp (or similar project management tools) to keep fast-moving work visible
• Comfortable with data.
• Experience building or improving structured processes (testing frameworks, reporting cadences, creative workflows)
• Commercial awareness. You understand how acquisition costs, customer value, and marketing efficiency connect to broader business performance.

Nice to have

• Some comfort with creative - ability to assess an ad, write a hook, or shape a brief.
• Experience with tools like Motion, TripleWhale or Northbeam to spot patterns and guide decisions.
• You are comfortable navigating Meta, TikTok and YouTube Ads Management platforms.

If you are looking to work as part of a highly ambitious growth team, using skills across paid media, performance, creative and digital.

Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under-represented groups.

If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process.