Partnership & Sponsorship Manager

Events & PR; Towcester; Hybrid; GBP 35,000 - 43,000; Full time

Benefits offered by this job

Base salary £38,800 + uncapped comms

Hybrid working from home with Towceter

Pension and health & welfare support

Team events and casual dress

Route to Head of Sponsorship

Part-time considered (pro rata)

Job summary

Events & PR is seeking a Partnerships & Sponsorship Manager to drive new sponsorship sales for national business awards. You will research potential sponsors, initiate conversations by phone, LinkedIn and email, and close sponsorship packages.

You will nurture sponsor relationships, manage accounts and attend awards nights with clients. The role offers a base salary plus uncapped commission, hybrid working with Towcester office 4/5 days a month, and a clear path to Head of Sponsorship.

Qualifications

• At least 4 years in B2B new business sales, ideally selling sponsorship, advertising, events or media.
• A full UK driving licence and your own car.

Responsibilities

• Identify and win sponsors by researching businesses in your territory and initiating conversations by phone, LinkedIn and email.
• Meet senior decision makers, close sponsorship packages and then manage the account to grow revenue.
• Be in the room at awards nights with the sponsors you’ve signed and contribute to their success.

Skills

New business development

B2B sales

Sponsorship sales

Negotiation

Relationship building

Communication

Job description

Partnerships & Sponsorship Manager | Business Awards & Events

Can you pick up the phone to a managing director you've never met and come away with a meeting? If so, read on.

We run a range of National Business Awards. They're black tie evenings at premium venues around the UK that celebrate the country's best small and medium sized businesses. Interest grows every year, so we need another salesperson to bring in the sponsors who make the events happen. If you have experience in New Business Development, B2B Sales, Sponsorship Sales, or Media Sales, this could be just the job for you.

What the job really is

It’s a new business role. You’ll spend most of your week finding and winning sponsors: researching businesses in your territory and starting conversations by phone, LinkedIn and email. From there you’ll meet senior decision makers and close sponsorship packages. Once a sponsor signs, you look after them and grow the account each year. You’ll also be in the room at the awards nights with the people you’ve sold to.

What success looks like

• First 90 days: learn the awards and the packages, build your pipeline and close your first sponsors
• First year: 24 sponsors / £216,000 revenue and a book of accounts you can grow
• You enjoy starting conversations with people who’ve never heard of you
• You want to be top of the leaderboard and a "no" won’t stop you getting there
• When you set yourself a target you find a way to hit it, even when the month starts slowly
• You go into every meeting knowing what decision you want by the end of it
• You own your numbers, good months and bad, without blaming the leads or the market

You’ll also need

• At least 4 years in B2B new business sales, ideally selling sponsorship, advertising, events or media
• A full UK driving licence and your own car

This probably isn’t for you if you’d rather be handed warm leads or you need a big team around you every day.

What you get

• £38,800 base plus uncapped commission. OTE is £58k+
• Hybrid working from home, with 4/5 days a month at our Towcester office and on the road
• Monday to Friday, plus the odd awards evening
• Company pension, health & welfare support, team events and casual dress
• A route to Head of Sponsorship as the team grows
• Part time considered for the right person. Salary and OTE would be pro rata, so tell us in your application how many days you can offer

Start date: 1 December 2026. Events & PR is an equal opportunity employer and we welcome applicants from every background.