Partner Manager, Bathtub Gin - Kent

Master of Malt; Tonbridge; On-site; GBP 42,000 - 68,000; Full time

Job summary

Maverick Drinks is seeking a Partner Manager to own the Bathtub Gin opportunity across Kent On-Trade. You will identify targets, pros ect and convert new accounts, prioritising venues with true consumer and commercial potential.

Expect to spend most time in market, building distribution through independent pubs, gastropubs, bars, restaurants, hotels and other licensed venues. This is a highly field-focused role with measurable win-it targets.

Qualifications

• Experience in On-Trade sales or account management within spirits or premium drinks.
• Strong knowledge of Kent On-Trade and an existing local network preferred.
• Proven ability to prospect, open doors and secure listings.
• Capability to build relationships with operators and managers across venues.

Responsibilities

• Own the Bathtub Gin opportunity in Kent and map the territory for growth.
• Prospect, sample and convert new accounts; drive distribution and ROS.
• Develop compelling propositions to list Bathtub Gin across venues.
• Activate listings with staff training, menu presence and POS support.
• Maintain CRM data on customers, pipeline and activity; report to leadership.

Skills

On-Trade sales

Account management

New business development

Territory management

Job description

About Maverick Drinks

Over the past 12 years, Maverick Drinks has developed one of the most compelling and innovative drinks portfolios in the UK. From craft and premium spirits to some of the most exciting emerging brands in the market, we have built our reputation around great products, strong customer relationships and doing things differently. We work across the UK On-Trade, retail, wholesale and ecommerce, combining the reach and expertise of Maverick Drinks with the wider Atom Brands and Master of Malt businesses.

The Opportunity

Bathtub Gin is one of our most important owned brands, and Kent represents a significant opportunity to build its distribution and visibility. We are looking for a Partner Manager dedicated exclusively to Bathtub Gin, with responsibility for developing the brand across the Kent On-Trade. This is a highly field-focused, new-business-led role. You will own the territory, identify the best opportunities for Bathtub Gin and systematically build distribution across independent pubs, bars, restaurants, hotels and other relevant licensed venues. Your job is simple to describe: make Bathtub Gin impossible to ignore in Kent.

What You'll Do

Own the Bathtub Gin opportunity in Kent, developing a detailed understanding of the territory, its customers and the biggest opportunities for the brand. Build and continually develop a prioritised target universe of relevant independent pubs, gastropubs, bars, restaurants, hotels and other licensed venues. Spend the majority of your time in trade, prospecting, sampling and converting new customers. Deliver against clear Win It targets for new Bathtub Gin distribution points. Ensure new listings are in the Right Place - prioritising venues where Bathtub Gin has a genuine consumer and commercial opportunity rather than chasing distribution for distribution's sake. Develop compelling commercial propositions that give customers a clear reason to list and recommend Bathtub Gin. Secure Bathtub Gin across back bars, house pours, gin serves and cocktail menus, depending on the opportunity within each account. Activate It - support new and existing customers with staff training, tastings, menu activation, POS and relevant consumer-facing activity. Build strong relationships with owners, operators, GMs, bar managers and other key decision-makers across the territory. Work closely with our wholesale partners to ensure Bathtub Gin is readily available to customers across Kent. Identify clusters of opportunity and build density, creating areas where Bathtub Gin has meaningful presence rather than isolated listings. Develop high-profile lighthouse accounts that increase the visibility and credibility of Bathtub Gin within the Kent On-Trade. Monitor the performance of new accounts and take action to improve rate of sale and repeat purchase. Maintain accurate customer, pipeline, distribution and activity information within our CRM. Work closely with the Head of On-Trade, Brand and Trade Marketing teams to identify opportunities and deploy investment where it can generate the greatest commercial return. This retains the strong commercial and activation elements of the existing Partner Manager role - including territory strategy, A&P effectiveness, training and driving distribution/ROS - but focuses them entirely on Bathtub Gin.

How We'll Measure Success

The role will operate against three simple commercial pillars: WIN IT Grow the number of quality Bathtub Gin distribution points across Kent through consistent new business development. ACTIVATE IT Turn listings into successful accounts through staff engagement, menu presence, visibility, sampling and activation. RIGHT PRODUCT, RIGHT PLACE Ensure Bathtub Gin is being placed in venues where the brand can genuinely succeed, generating sustainable rate of sale and repeat orders. Ultimately, success means more of the right Kent venues stocking Bathtub Gin, selling it consistently and ordering it again.

Experience & Skills

We are looking for someone who understands how to win business in the On-Trade and enjoys being out in the market. You will ideally have: Experience in On-Trade sales, account management or new business development, ideally within spirits, beer, wine or premium drinks. Strong knowledge of the Kent On-Trade and ideally an existing network within the territory. A proven ability to prospect, open doors and convert opportunities into listings. Strong commercial awareness and an understanding of what makes a drinks listing commercially attractive to an operator. Confidence presenting, sampling and selling to customers at every level, from independent publicans to experienced bar operators. The ability to build long-term customer relationships rather than simply secure one-off listings. Good organisational skills and the discipline to manage a large territory and sales pipeline effectively. An understanding of activation and how visibility, staff advocacy and menu presence can influence rate of sale. Strong