On-Trade Partner Manager (Brand Builder

Master of Malt; Manchester; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Staff discount on 15,000+ SKUs

Job summary

Master of Malt are seeking a field-based Area Sales Manager to own a North West territory and a UK on-trade customer base. You will win new business, secure listings on back bars and menus, and drive distribution and velocity through insightful, data-driven selling.

You will act as a trusted consultant, sharing category insights and best practices with customers and internal teams to maximise ROI on trade activations and A&P spend. A UK driving licence is essential.

Qualifications

• Has solid account management experience within the spirits industry.
• Knows the UK on-trade and has a genuine network of customers and operators.
• Has a track record of winning new business.
• Understands how to build brands, not just sell cases.
• Has strong knowledge across spirits categories, particularly craft and premium.
• Is commercially sharp and comfortable using sales data to spot opportunities.
• Can negotiate confidently and build relationships at every level.
• Understands A&P investment and how to make it work.
• Ideally has experience with NPD launches, cocktail lists or trade marketing.

Responsibilities

• Own a territory and customer base in the North West, building relationships across the UK on-trade.
• Win new business by leveraging your network and commercial instinct.
• Get brands listed on back bars, cocktail menus and lighthouse accounts.
• Grow distribution and rate of sale, making listings work.
• Act as a consultant, sharing insights on spirits, cocktails, and category trends.
• Manage investment in A&P and ensure activations deliver ROI.
• Launch and build brands with Brand, Trade Marketing, Sales and Brand Ambassador teams.
• Own the commercial picture: pricing, positioning, negotiations, distribution and portfolio performance.

Skills

Account management

UK on-trade network

New business wins

Brand building

Spirits knowledge

Commercial acumen

Negotiation skills

A&P investment

NPD launches

Cocktail program

WSET (preferred)

Job description

You'll own a territory and a customer base in the North West, building relationships with the people who matter across the UK on-trade. That means: Winning new business - using your network, knowledge and commercial instinct to open doors and create opportunities. Getting our brands listed - from back bars and cocktail menus to strategic "lighthouse" accounts that help build credibility and demand. Growing distribution and rate of sale - not just getting the listing, but making it work. Being a consultant to your customers - bringing them insight into spirits, cocktails, consumers and category trends and helping them make better ranging decisions. Making investment count - managing A&P spend brilliantly and making sure activations and trade marketing deliver a return. Launching and building brands - working closely with our Brand, Trade Marketing, Sales and Brand Ambassador teams to give our brands the best possible chance of success. Bringing the brands to life - supporting tastings, training and category sessions with customers and the wider team. You'll also own the commercial picture across your territory - pricing, positioning, negotiations, distribution and ultimately the performance of your portfolio.

• Has solid account management experience within the spirits industry
• Knows the UK on-trade and has a genuine network of customers and operators
• Has a track record of winning new business
• Understands how to build brands, not just sell cases
• Has strong knowledge across spirits categories, particularly craft and premium
• Is commercially sharp and comfortable using sales data to spot opportunities
• Can negotiate confidently and build relationships at every level
• Understands A&P investment and how to make it work
• Ideally has experience with NPD launches, cocktail lists or trade marketing
• Bonus points if you've spent some time on the other side of the bar
• WSET qualification is great, but your experience, relationships and passion for the category matter more

This is a field-based role with nationwide travel, so you'll need a full UK driving licence., We like people who are curious, commercially minded and willing to challenge the obvious answer. You'll have a brilliant portfolio to work with, a team of people who know their stuff and the freedom to get out there and make things happen. If you know the UK on-trade, have the relationships and get genuinely excited about putting great spirits in great places, we'd love to hear from you.

At Atom, we back curious, ambitious people who want to win. You'll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand. We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You'll be accountable for outcomes, not activity. There's no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done. Alongside core benefits, you'll get a generous staff discount on over 15,000 brand SKU's.