Partner Brand Marketing Lead

ADLIB; Melksham; On-site; GBP 65,000 - 92,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

Job summary

ADLIB is seeking an experienced Partner Brand Marketing Lead to own a portfolio of partner brands across international markets. You’ll develop strategies, manage budgets, and drive campaigns that boost brand performance and revenue.

Collaborating with sales, technical and marketing teams, you’ll lead go-to-market plans, launch new products, measure performance, and optimise investments using data-driven insights.

Qualifications

• 5+ years in brand, category or trade marketing.
• Food industry experience required.
• Strong commercial awareness and ROI tracking.
• Experience managing external partners or suppliers.

Responsibilities

• Develop and execute brand strategies across export markets.
• Manage brand budgets and evaluate return on investment.
• Lead new product launches from concept through post-launch review.
• Create effective go-to-market plans and maximise commercial opportunities.
• Track KPIs and evaluate campaign effectiveness using data-driven insights.

Skills

Brand management

Budget management

Stakeholder management

Data-driven decision making

Export markets experience

Campaign planning

Product launches

Communication skills

Education

Degree in Marketing or related discipline

Job description

Are you an experienced marketer with a passion for brand growth and commercial success? This Partner Brand Marketing Lead opportunity offers the chance to take ownership of a portfolio of well-established partner brands across international markets. Working within a collaborative commercial and marketing team, you’ll create strategies, manage investments, lead product launches and deliver campaigns that drive both brand performance and revenue growth.

What you’ll be doing

As Partner Brand Marketing Lead, the successful candidate will develop and execute brand strategies that support commercial objectives across multiple export markets. Using customer, consumer, category and competitor insights, they will shape brand positioning, influence product development and identify growth opportunities. The role involves managing brand budgets, evaluating return on investment and ensuring marketing activity delivers measurable business results. Working closely with sales, technical and marketing teams, this individual will create effective go-to-market plans and maximise commercial opportunities across key markets. Acting as the primary contact for external brand partners, the Partner Brand Marketing Lead will build strong relationships and ensure campaigns, launches and communications align with agreed objectives. The role will also lead new product launches from concept through to post-launch review and drive integrated marketing activity across digital, trade and point-of-sale channels. Performance analysis will be a key focus, with responsibility for tracking KPIs, evaluating campaign effectiveness and using data-driven insights to optimise future investment decisions. This position offers the opportunity to make a direct impact on both brand performance and commercial growth.

What experience you’ll need to apply

• Experience working as a Partner Brand Marketing Lead, Brand Manager, Trade Marketing Manager, Category Marketing Manager or similar.
• A minimum of five years’ experience in brand, category or trade marketing roles.
• Experience developing and delivering brand plans, campaigns and new product launches.
• Essential experience within the food industry.
• Strong commercial awareness and budget management experience.
• Experience managing relationships with external partners or suppliers.
• Ability to analyse performance data and turn insights into actionable plans.
• Excellent stakeholder management and communication skills.
• Degree in Marketing or a related discipline, or equivalent experience.
• Experience working within export markets would be advantageous.
• Dairy sector experience would be beneficial but is not essential.

What you’ll get in return for your experience

In return, the successful Partner Brand Marketing Lead will receive a competitive salary alongside a comprehensive benefits package. You’ll have the opportunity to work with recognised brands, influence strategic decisions and take ownership of high-profile marketing activity across international markets.