Brand Manager

Tarsh & Partners Marketing Recruitment; United Kingdom; On-site; GBP 52,000 - 72,000; Full time

Benefits offered by this job

Car allowance

Competitive salary

Collaborative team culture

Sustainable practices

Job summary

Tarsh & Partners Marketing Recruitment is seeking an experienced Brand Manager for a UK‑based food and beverage client. You will drive long‑term growth, lead strategic development, and manage a premium brand portfolio.

Day‑to‑day responsibilities include developing brand strategy, leading innovation, analysing trends, creating retailer presentations, and monitoring budgets and profitability. A strong analytics and stakeholder management background is essential.

Qualifications

• Experience leading FMCG brands in the UK, ideally premium or small brands.
• Strong commercial mindset with ability to interpret data and insights.
• Proven ability to manage multiple workstreams and projects.
• Excellent written and verbal communication, with confident presenting ability.
• Hands-on, proactive approach and collaborative mindset.

Responsibilities

• Develop and execute brand strategy aligned with long-term objectives.
• Lead innovation and renovations from ideation through launch and analysis.
• Analyse market trends, consumer behavior, and competitors for opportunities.
• Create retailer presentations and support sell-in activities.
• Calculate P&L forecasts and track brand profitability metrics.
• Oversee e-commerce content and website optimization.
• Monitor A&P budgets and manage brand asset systems.

Skills

Brand management

FMCG experience

UK market knowledge

Analytical skills

Communication skills

Project management

Stakeholder influence

Self-starter

Job description

Fabulous opportunity for an ambitious marketer with UK experience at Brand Manager level

Our client is a well-established food and beverage company dedicated to promoting biodiversity and sustainable practices. They're seeking an experienced Brand Manager to drive long-term growth and lead the strategic development of one of their premium portfolio brands.

What you’ll be doing from day 1

• Developing and executing brand strategy aligned with long‑term business objectives
• Managing innovation and renovation projects from ideation through to launch and analysis
• Monitoring and analysing market trends, consumer behaviour and competitor activity to identify new opportunities
• Creating compelling retailer presentations and support sell‑in activities
• Calculate P&L forecasts and track brand profitability metrics
• Oversee e‑commerce content including product imagery and website optimisation
• Monitor A&P budgets and maintain brand asset management systems

What do you need to apply?

• Experience working in FMCG Brand Management in the UK, ideally with premium or small brands
• Passion for food, brands and sustainability, and a proven track record developing and growing food brands
• Experience working with retailers and understanding customer marketing
• Hands‑on commercial and business experience
• Strong analytical and numerical skills with ability to interpret research and data
• Excellent written and verbal communication with confident presenting ability
• Project management experience managing multiple workstreams simultaneously
• Strategic thinking combined with practical, hands‑on approach
• Ability to influence stakeholders and build trust quickly
• Self‑starter with proactive, collaborative mindset and adaptability

NB - You MUST hold the right to work PERMANENTLY in the UK. Sponsorship is not available.

Benefits

• Be part of a people‑focused business that lives its values every day
• Work in purpose‑driven company committed to sustainable food practices
• Join a collaborative team culture built on ownership and responsibility
• Competitive salary and benefits package, including car allowance
• Excellent opportunities to develop your career

If you're looking to build your brand management career and have the skills and experience to succeed in this role, please send your CV to Alex Hooper today. We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn or email [e-mail]