Brand Manager

Advocate Group; Northaw House; On-site; GBP 45,000 - 70,000; Full time

Job summary

Advocate Group is seeking a commercially focused Brand Manager to own annual brand plans and growth strategies in a fast-paced FMCG environment. You will work across multiple routes to market, translating insights into action and partnering with Sales, Category, Export and external teams to drive performance.

This role requires strong commercial awareness, analytical skills and experience leading NPD from concept to launch in a multi-channel setting.

Qualifications

• Brand management experience, ideally within food & drink.
• Strong analytical skills and confidence using market and consumer data to make decisions.
• Experience managing NPD from concept through to launch.
• Comfortable operating in a fast-paced multi-channel environment.
• Collaborative and influential, with the confidence to work across Sales, Category, Export and external partners.

Responsibilities

• Own and deliver annual brand plans and longer-term growth strategies aligned to commercial objectives.
• Drive brand performance across routes to market and channels, identifying opportunities for growth.
• Use market, consumer, competitor and commercial data to shape decisions and recommendations.
• Lead NPD projects from concept through to launch, including pricing, positioning, launch and growth plans.
• Evaluate promotions and marketing activity, measuring performance, ROI and commercial impact.
• Monitor distribution, market share, brand awareness and consumer behaviour to identify opportunities and risks.
• Work closely with Sales, Export and Global Category teams to translate brand strategy into commercial execution.
• Manage budgets, forecasting and margin opportunities against agreed targets.
• Coordinate agencies, consumer research and wider marketing activity.

Skills

Brand management experience

Commercial acumen

Data-driven decision making

NPD from concept to launch

Multi-channel environment

Collaboration and influence

Job description

A commercially focused Brand Manager role with real ownership, pace and opportunity to drive

growth.

The Advocate Group are supporting a fast-paced FMCG Food & Beverage business with a growing portfolio and multiple routes to market, where brand and commercial performance go hand in hand.

You’ll be planning and executing brand plans and across a portfolio of established and growing brands, working closely with Sales, Category and wider commercial teams to identify opportunities, deliver growth and bring new products to market.

This is not a purely marketing-led role - you’ll need strong commercial awareness, an understanding of different channels and customers, and the ability to turn insight and data into action.

The role

• Own and deliver annual brand plans and longer-term growth strategies, aligned to commercial objectives.
• Drive brand performance across multiple routes to market and channels, identifying opportunities for growth.
• Use market, consumer, competitor and commercial data to shape decisions and recommendations.
• Lead NPD projects from concept through to launch, including pricing, positioning, launch and growth plans.
• Evaluate promotions and marketing activity, measuring performance, ROI and commercial impact.
• Monitor distribution, market share, brand awareness and consumer behaviour to identify opportunities and risks.
• Work closely with Sales, Export and Global Category teams to translate brand strategy into commercial execution.
• Manage budgets, forecasting and margin opportunities against agreed targets.
• Coordinate agencies, consumer research and wider marketing activity.

About you

• Brand Management experience, ideally within food & drink.
• Commercially minded, with a strong understanding of how brands, customers, channels and sales performance connect.
• Strong analytical skills and confidence using market and consumer data to make decisions.
• Experience managing NPD from concept through to launch.
• Comfortable operating in a fast-paced, multi-channel environment where priorities can move quickly.
• Collaborative and influential, with the confidence to work across Sales, Category, Export and external partners.
• Highly organised, proactive and willing to take ownership.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.