Senior Social Media Executive

loveholidays; Greater London; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Company pension contributions

Individualised training budget

Discounted holidays

25 days holidays (+8 PH)

Buy/sell annual leave

Cycle to work scheme

Eye care vouchers

Job summary

loveholidays in London is seeking a Senior Social Media Executive to own the brand’s social presence across Instagram, TikTok, Facebook and beyond. You will create and manage video‑first content, oversee communities, and ensure on‑brand, engaging output that aligns with campaigns and product updates.

You’ll analyse performance data, collaborate with the Brand Marketing team, and apply insights to scale content formats while exploring AI-assisted efficiency tools for better impact.

Qualifications

• Strong understanding of social media best practices and trends.
• Excellent visual judgement for thumb-stopping content.
• Hands-on content creation including filming, editing and adapting content for platforms.
• Proven experience creating engaging content across Instagram, TikTok, Facebook and other channels.
• Ability to analyse performance data and provide actionable insights.
• Experience with social listening and reporting tools.

Responsibilities

• Execute loveholidays' social media strategy across all live platforms with on-brand content.
• Own and maintain social media calendars aligned with campaigns and product updates.
• Stay informed on trends, platform updates, and audience behaviours to keep content relevant.
• Support the team in developing creative ideas and copy from insights and brand priorities.
• Create high‑quality, multi-format content across video, photography, graphics, animation, posts, and formats.
• Lead video-first content from concept through filming, editing and publishing on/off camera.
• Apply brand guidelines consistently across social assets and campaigns.
• Develop, test and scale repeatable formats; manage community daily and analyse performance data.

Skills

Social media strategy

Video content creation

Filming & editing

Platform proficiency

Analytics & insights

Tools: Sprout Social

Tools: Canva, CapCut

Tools

Sprout Social

Canva

CapCut

Job description

Why loveholidays?

At loveholidays - we trailblaze together. We're on a mission to open the world to everyone, giving our customers' unlimited choice, unmatched ease and unmissable value for their next getaway. Our team is the driving force behind our role as our customers' personal holiday expert - the smart way to get away.

We're using progressive tech to drive cutting-edge innovation and open the world to everyone. Within our Commercial and Support teams, you'll find a place to accelerate your growth by actively seeking learning opportunities and carving your own path. You'll create impact for our future by owning projects and shaping the business strategy to reach shared goals, all within our enhanced international community of collaborative and passionate teams.

About the team:

You’ll be joining our Brand Marketing team, bringing together Brand, Social, PR and Content to build awareness, strengthen trust and make loveholidays the easiest and most valuable way for customers to book their next holiday across our markets.

We put customers at the heart of everything we do, using insight, creativity and culture to create relevant work throughout the journey, from inspiring people to dream about their next getaway to helping them book and travel with confidence. We’re a curious, collaborative team who love understanding what makes our customers tick and turning those insights into work that earns attention, adds value and supports our mission to open the world to everyone.

The impact you'll have:

Reporting to the Senior Social Media Manager, this is an exciting opportunity to join our brand team at loveholidays, providing hands‑on tactical and strategic support to build the loveholidays brand across social media channels.

As Senior Social Media Executive, you will be instrumental in driving loveholidays' brand engagement and visibility across various social media platforms. You will oversee the execution of our social media strategy, delivering our brand message across all live platforms with socially native, thumb stopping content. Your responsibilities will include end‑to‑end management and creation of social media content, managing social media platforms and communities, social listening and leveraging analytics to measure and optimise our channels for growth and content performance.

We are looking for a creative, with strong attention to detail, a passion for social media and building brand communities online, who can hit the ground running creating content for and managing our current content calendars.

Your day-to-day:

• Execute loveholidays' social media strategy across all live platforms, bringing the brand to life through engaging, on‑brand content that inspires travel and drives long‑term community growth.

• Own and maintain the social media and marketing calendars, ensuring a consistent and timely flow of content aligned with company news, campaigns, product updates, seasonal moments and key marketing messages.

• Stay informed on social media trends, platform updates, emerging channels and audience behaviours, identifying opportunities to keep loveholidays' content relevant, timely and culturally connected.

• Support the Senior Social Media Manager and wider content team in developing creative, community‑led ideas, turning web content, customer insight and brand priorities into engaging social concepts and copy.

• Create high‑quality, multi‑format social content across video, photography, graphics, animation, written posts and interactive formats, ensuring every piece is adapted appropriately for each platform and audience.

• Own the execution of video‑first social media content, from concept development and scripting through to filming, presenting, editing and publishing, while feeling comfortable both on and off camera.

• Use strong design skills to produce polished, platform‑native creative, applying loveholidays' visual identity and brand guidelines consistently across social assets, campaigns and content series.

• Develop, test and scale repeatable content formats; manage user‑generated content and influencer activity; monitor and engage with the community daily; and analyse performance data to refine strategy and report results to stakeholders.

Your skillset:

• Strong understanding of social media best practices, platform behaviours and emerging trends

• Excellent visual judgement, with the ability to create thumb‑stopping static and video content

• Hands‑on content creation skills, including filming, starring‑in, editing, curating and adapting content for different platforms

• Proven experience creating highly engaging content across Instagram, TikTok, Facebook and other relevant social channels

• Ability to analyse social media performance data, identify actionable insights and make practical content and channel recommendations

• Experience using social media management, reporting and listening tools, including Sprout Social, Canva, CapCut and social listening queries

Desirable:

• Experience working across multiple markets including UK, IE, DE and SE

• Experience bringing brand and marketing campaigns to life through social media

• Confident using AI tools responsibly to streamline social media workflows, including ideation, planning, reporting, content repurposing and social listening, while maintaining strong editorial judgement and brand standards

• Additional language capability in German, Swedish or Polish

The interview journey:

1. Intro meet with a member of the Talent Acquisition team - 30 mins

2. 1st stage with the Senior Social Media Manager - 45 mins

3. Final In‑office interview to present a social task with Social Media Manager & a Senior stakeholder - 1 hr

Perks of joining us:

• Company pension contributions at 5%.

• Individualised training budget for you to learn on the job and level yourself up.

• Discounted holidays for you, your family and friends.

• 25 days of holidays per annum (plus 8 public holidays) increases by 1 day for every second year of service, up to a maximum 30 days per annum.

• Ability to buy and sell annual leave.

• Cycle to work scheme, season ticket loan and eye care vouchers.

At loveholidays, we focus on developing an inclusive culture and environment that encourages personal growth and collective success. Each individual offers unique perspectives and ideas that increase the diversity and effectiveness of our teams. And we value the insight and potential you could bring on our continued journey.