Paid Social Lead — Growth & Creative Engine (Hybrid)

Numan; Greater London; Hybrid; GBP 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Share options

25 days holiday + bank holidays

Health insurance

Electric car salary sacrifice

Enhanced parental leave

Birthday day off

Nursery benefit

Employee assistance programme

Pension

Flexible working (dog-friendly office)

Learnerbly development budget

Wellhub membership

Cycle to work

Season ticket loan

Discount on Numan products

Volunteering days

Anniversary leave

Zusammenfassung

Numan in London (Hybrid: 3 days in HQ) is seeking a Paid Social Lead to own and evolve our paid social function. This role goes beyond campaign management, defining how paid social drives growth with creative strategy, automation, and platform execution across Meta, TikTok and emerging channels.

You will build a creative-first growth engine, scaling high-quality acquisition in a regulated health category and leading a high-velocity creative system with hundreds of assets per month.

Qualifikationen

• 7+ years in Paid Social with experience scaling high-spend accounts.
• Strong, opinionated understanding of platform-native formats (Meta & TikTok).
• Proven ability to drive creative-led growth, not just media buying.
• Experience with creative automation, feeds, or templated production.
• Deep knowledge of bidding, structure, and signals on platforms.
• Comfortable with data, attribution, and incrementality.

Aufgaben

• Define best-in-class paid social approach across Meta, TikTok and beyond.
• Set asset mix, formats, and creative types to maximize performance.
• Develop clear POVs on what works and what to test next.
• Build and run a high-velocity creative system with hundreds of assets per month.
• Translate performance data into actionable creative insights and hypotheses.
• Partner with creative teams to deliver platform-native, performance-led output.
• Design workflows to manage 1,000+ concurrent ads.
• Implement modular frameworks (e.g. Hook × Body × CTA) for video.
• Define account structures for modern algorithmic bidding environments.
• Lead testing across creative, bidding, and landing experiences.
• Scale efficiently while navigating platform constraints.

Kenntnisse

Paid social leadership

Platform mastery

Creative-led growth

Creative automation

Data and attribution

Smartly.io experience

Tools

Smartly.io

Jobbeschreibung

Numan in London (Hybrid: 3 days in HQ) is seeking a Paid Social Lead to own and evolve our paid social function. This role goes beyond campaign management, defining how paid social drives growth with creative strategy, automation, and platform execution across Meta, TikTok and emerging channels.

You will build a creative-first growth engine, scaling high-quality acquisition in a regulated health category and leading a high-velocity creative system with hundreds of assets per month.