Paid Social Growth & Creative Performance Lead

FreshTech; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

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Job summary

FreshTech in London is seeking a Paid Social & Performance Creative Growth Expert to drive scalable paid social and creative testing across markets. You will own strategy on Meta and TikTok, analyse data, connect GA4/CRM, and translate insights into tests and creative briefs.

The role blends paid social, data, creative strategy and commercial growth, with opportunities to shape creator/influencer engine. The position offers a great package with benefits and room to scale performance across

Qualifications

• Strong hands-on experience managing and scaling Paid Social.
• Deep Meta experience.
• B2C/DTC experience, particularly lead generation through to offline purchase
• Experience with website lead generation and/or Instant Leads
• A strong understanding of performance creative, direct-response advertising and experimentation
• The ability to turn performance insights into clear creative ideas, briefs and scripts
• Strong analytical skills across media platforms, GA4, funnel and CRM/sales data
• A commercial mindset, with experience being accountable for revenue, acquisition performance and profitability
• Experience working with creators, influencers, agencies and/or production partners
• Strong communication skills and the ability to turn complex performance data into clear actions for creative teams and senior stakeholders
• An entrepreneurial mindset and enthusiasm for experimenting with new platforms, tools and technologies

Responsibilities

• Owning Paid Social strategy, performance and growth across Meta and TikTok
• Analyse media, funnel and sales data to understand what drives customer quality, revenue and profitability
• Connect platform data with GA4, funnel and CRM data to understand the full customer journey
• Make commercially sound decisions when data is incomplete, volumes are low or the signal is ambiguous
• Identify opportunities to improve acquisition performance and scale what works
• Build and own a creative testing roadmap across concepts, hooks, messaging, formats, audiences and creators
• Deconstruct winning creatives into the elements that drive performance
• Translate performance insights into creative concepts, briefs and scripts
• Build a repeatable, modular creative testing framework
• Determine creative volume and refresh cadence based on spend, performance and fatigue
• Scale winning concepts across markets and platforms
• Develop a network of creators and influencers as both a customer acquisition channel and source of high-performing paid-media creative
• Work with creators, agencies, production partners and internal creative teams
• Develop a measurable approach to creator marketing and continually test what works.

Job description

FreshTech in London is seeking a Paid Social & Performance Creative Growth Expert to drive scalable paid social and creative testing across markets. You will own strategy on Meta and TikTok, analyse data, connect GA4/CRM, and translate insights into tests and creative briefs.

The role blends paid social, data, creative strategy and commercial growth, with opportunities to shape creator/influencer engine. The position offers a great package with benefits and room to scale performance across