Meta Paid Social Manager | Growth & Creative Optimizer

Lever, Inc.; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

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Health insurance

Flexible working

Job summary

Numan in London seeks a Paid Social Manager to own Meta Ads activity day-to-day, reporting to the Head of Growth. You’ll turn strategy into live campaigns, optimise budgets, and manage feeds in Smartly while collaborating with the growth team.

You’ll bring 3–5 years hands-on experience with Meta Ads Manager, a sharp eye for creative performance, and a data-driven approach. The role offers strong coaching, growth opportunities and a generous benefits package.

Qualifications

• 3–5 years in paid social, most of it hands-on in Meta Ads Manager at meaningful spend.
• Speed and accuracy in Meta: you can build an account from scratch, restructure one and push large ad uploads live cleanly.
• A sharp eye for creative performance, with a point of view on video vs static and UGC vs hi-fi that you can back with data.
• Experience turning creative analysis into insights a creative team can act on.
• Hands-on experience running landing page or on-site tests.
• Sound analytical habits: you can say what changed, why it changed and what you'd do next.
• An AI-first instinct for tools and automation that remove friction from the day.
• A real appetite to learn from an expert, ask good questions and take on more as you grow.
• High execution energy and ownership; you get things live without waiting for the perfect brief.

Responsibilities

• Build and launch campaigns quickly and accurately in Meta Ads Manager, from new account builds to large ad uploads.
• Implement the Senior Paid Social Lead's strategy, including account structure changes as the platform and our approach evolve.
• Optimise daily across budgets, bidding, audiences and placements, with a clear reason behind every change.
• Keep the account healthy: watch performance and platform diagnostics, catch issues early and dig into the cause.
• Handle ad policy, disapprovals and account restrictions within healthcare compliance guardrails.
• Manage feeds in Smartly and help build out template-led production, for example Hook × Body × CTA for video.
• Keep bulk uploads, naming conventions and QA tight so hundreds of ads can go live without errors.
• Find ways AI and automation can speed up launches, QA and reporting.
• Analyse creative performance across formats (Reels, Stories, Feed), asset types (video and static) and styles (UGC and hi-fi).
• Use Motion and our BI tools to find the hooks, angles and messages that win.
• Turn what you find into insights and hypotheses the creative team can brief from, then see those ideas through to live tests.
• Run the creative testing programme day to day and keep a clear record of what wins and why.
• Plan and run landing page tests with the Growth team, and read the results through to CAC and CM2.
• Report on performance against CAC, LTV and payback as well as platform metrics, and explain what's driving change.
• Support signal quality work with the data team, including CAPI, event setup and value-based optimisation.
• Work with brand, creative, CRO and data as part of one growth team

Skills

Paid social

Meta Ads Manager

Creative analysis

Landing page testing

Analytical habits

AI tooling

Fast execution

Ownership

Tools

Meta Ads Manager

Smartly

BI tools

Job description

Numan in London seeks a Paid Social Manager to own Meta Ads activity day-to-day, reporting to the Head of Growth. You’ll turn strategy into live campaigns, optimise budgets, and manage feeds in Smartly while collaborating with the growth team.

You’ll bring 3–5 years hands-on experience with Meta Ads Manager, a sharp eye for creative performance, and a data-driven approach. The role offers strong coaching, growth opportunities and a generous benefits package.