Paid Social Growth Lead

Numan; Greater London; Hybrid; GBP 70,000 - 120,000; Full time

Benefits offered by this job

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Health insurance with Vitality

25 days holiday, bank holidays to 30

Flexible working options

Job summary

Numan is seeking a Paid Social Lead to own and evolve our paid social function. This role goes beyond campaign management to define how paid social drives growth across Meta, TikTok, and emerging channels.

You will build a creative-first growth engine, scaling high-quality acquisition in a highly regulated health category, balancing creative strategy with automation and platform execution.

Qualifications

• 7+ years in Paid Social with experience scaling high-spend accounts.
• Strong, opinionated understanding of video vs static and platform-native formats (Meta & TikTok).
• Proven ability to drive creative-led growth, not just media buying.

Responsibilities

• Define best-in-class approach across Meta, TikTok and beyond.
• Set direction on asset mix, formats, and creative types.
• Develop clear POVs on what works and what to test next.
• Build and run a high-velocity creative system with hundreds of assets per month.
• Lead testing across creative, bidding, and landing experiences.
• Own how data feeds performance and develop value-based optimization.

Skills

Paid Social

Growth marketing

Creative optimization

Data-driven decisions

Tools

Smartly.io

Job description

Numan is seeking a Paid Social Lead to own and evolve our paid social function. This role goes beyond campaign management to define how paid social drives growth across Meta, TikTok, and emerging channels.

You will build a creative-first growth engine, scaling high-quality acquisition in a highly regulated health category, balancing creative strategy with automation and platform execution.