Paid Social Growth Lead - Remote UK

Midnite; United Kingdom; Remote; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Private health insurance

Income protection

Tenure holiday policy (30 days)

Flexible working and home office setup

Nursery salary sacrifice

Job summary

Midnite is seeking a Paid Social Manager to own the commercial strategy and performance across Meta, Snapchat, TikTok, Reddit and emerging platforms. You will work closely with our agency partner to optimise budgets and drive incremental impact.

The ideal candidate has 3+ years’ hands-on paid social experience, strong platform knowledge, and a data-driven approach. You’ll partner with Creative, Brand, Product, Data and Compliance to deliver measurable growth from paid social campaigns.

Qualifications

• 3+ years' experience managing high-performing Paid Social campaigns with significant acquisition budgets.
• Extensive hands-on experience with Meta Ads Manager and strong knowledge of additional paid social platforms such as Snap, TikTok, Reddit or X.
• Understands mobile attribution and tracking, with experience using leading MMPs such as AppsFlyer, Adjust or Branch.
• Highly analytical, comfortable working with large datasets, and confident making data-driven decisions.
• Experience optimising campaigns across both websites and mobile app acquisition.
• Comfortable leading creative discussions and understanding what makes effective, high-converting paid social advertising.

Responsibilities

• Own Midnite's Paid Social strategy and commercial performance across Meta, Snapchat, TikTok, Reddit and emerging platforms.
• Recommend and govern budget allocation, applying clear scale, hold and stop decisions based on incremental impact, CPA, FTD growth, NGR payback and cohort quality.
• Lead incrementality testing through geo-tests, audience holdouts and lift studies.
• Own creative testing, partnering with Creative and Brand to generate repeatable performance insights.
• Oversee and challenge agency optimisation across campaign structure, bidding, tracking and landing pages.
• Partner across Performance Marketing, Product, Data and Compliance to deliver joined-up, measurable and compliant Paid Social activity.
• Identify new growth opportunities and support new-market launches with clear measurement and commercial benchmarks.
• Build strong relationships with platform partners to access new features, betas and category insights.
• Hold agency partners accountable for execution quality and maintain clear governance over material budget decisions.

Skills

Paid Social management

Meta Ads Manager

Snap

TikTok

Reddit

X

Mobile attribution

AppsFlyer

Adjust

Branch

Data-driven decisions

Campaign optimization

Creative testing

Tools

Meta Ads Manager

Snap

TikTok

Reddit

X

AppsFlyer

Adjust

Branch

Job description

Midnite is seeking a Paid Social Manager to own the commercial strategy and performance across Meta, Snapchat, TikTok, Reddit and emerging platforms. You will work closely with our agency partner to optimise budgets and drive incremental impact.

The ideal candidate has 3+ years’ hands-on paid social experience, strong platform knowledge, and a data-driven approach. You’ll partner with Creative, Brand, Product, Data and Compliance to deliver measurable growth from paid social campaigns.