Paid Social Business Director

MG OMD; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading media agency in Greater London is seeking a Paid Social Business Director to lead the account for John Lewis. This role requires strategic leadership, client management, and expertise in paid social platforms. The ideal candidate will drive innovation and ensure high performance within the team, shaping the future of paid social for a major retail brand.

Qualifications

• Deep expertise in paid social with hands-on experience across key platforms.
• Strong understanding of retail and e-commerce environments.

Responsibilities

• Lead the paid social relationship with senior stakeholders at John Lewis.
• Oversee and guide paid social strategy across brand and performance objectives.
• Monitor and optimise performance against KPIs.

Skills

Leadership

Client Management

Commercial Acumen

Data Interpretation

Job description

MG OMD Greater London, England, United Kingdom

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About The Role

We’re looking for a commercially-minded and strategically sharp

About The Role

We’re looking for a commercially-minded and strategically sharp Business Director to lead the paid social account for John Lewis, one of the UK’s most iconic retail brands.

As Business Director, you will own the client relationship at the most senior level and be responsible for the overall strategic direction, delivery, and growth of the account. You’ll oversee the full paid social team – including Account Director, Managers and Executives – ensuring high performance, consistent quality, and ongoing development.

You’ll lead from the front, bringing clear thinking to complex problems and translating client objectives into smart, actionable strategies across Meta, Pinterest, TikTok, Snapchat, Reddit, and emerging platforms. You’ll also work closely with platform partners and internal leads to drive innovation and test new approaches.

This is a role that requires a blend of leadership, client confidence, and channel expertise. You’ll be expected to spot growth opportunities, manage risk, and support the Head of Social in shaping the broader strategic direction of the account.

Key Responsibilities

• Lead the paid social relationship with senior stakeholders at John Lewis, becoming a trusted advisor and strategic lead
• Oversee and guide paid social strategy across brand and performance objectives
• Manage and mentor the Account Director and wider team, ensuring strong delivery and continuous development
• Drive innovation through platform partnerships and test-and-learn programmes
• Monitor and optimise performance against KPIs, ensuring activity is commercially effective and aligned to wider business goals
• Identify opportunities for account growth, from strategic upsell to operational improvements
• Ensure seamless integration with wider media planning, creative, and analytics teams
  
  

What We’re Looking For

• Deep expertise in paid social, with hands-on experience across key platforms
• Strong understanding of retail and e-commerce environments, ideally from previous client or agency roles
• Proven leadership skills – you’ll be responsible for the development and performance of a sizeable team
• Excellent communication and client management skills, with experience working with senior stakeholders
• Strong commercial acumen, with a focus on performance, growth, and strategic planning
• Comfortable with data – able to interpret and use insight to inform direction
  
  

If you’re looking for a leadership role where you can shape the future of paid social for one of Britain’s best-loved brands, we’d love to hear from you.

About The Agency

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying.

Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.

MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards.

With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference.

So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational.

We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work.

In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [e-mail] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Advertising Services

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