Paid Social Acquisition Associate

Classpass; United Kingdom; On-site; GBP 32,000 - 42,000; Full time

Job summary

Playlist is seeking an Acquisition Marketing Associate in the United Kingdom to drive paid social campaigns across Facebook, Instagram and TikTok. You will manage day-to-day budgets, monitor performance, and provide insights to optimise for growth and ROI.

You will collaborate with creative teams, analyse results, and iterate on targeting and bidding strategies to expand our customer base in a fast-paced digital environment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• 1-2 years hands-on paid social marketing experience (Facebook, Instagram, TikTok)
• Solid understanding of social media platforms, campaign objectives, and optimisation techniques
• Results-oriented, with a track record of exceeding acquisition targets
• Strong understanding of paid performance drivers and paid user funnels
• Experience with managing multiple campaigns and projects simultaneously
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Exceptional stakeholder management, communication and organisational skills
• Adaptable mindset with the ability to think creatively about problems
• Agency experience is a bonus

Responsibilities

• Assist in the creation, execution, and optimisation of paid social media campaigns across Facebook, Instagram and TikTok
• Monitor campaign performance, providing insights and recommendations for optimisations based on key metrics
• Work closely with creative teams to develop assets which align with campaign objectives and target audiences
• Continuously test and iterate on creatives, audience targeting, and bidding strategies to improve performance
• Help ensure media is executed within budget while optimising for maximum performance
• Stay informed on the latest trends, best practices, and platform updates related to paid social
• Execute testing roadmap, including tracking learnings and proposing new tests

Job description

Playlist is seeking an Acquisition Marketing Associate in the United Kingdom to drive paid social campaigns across Facebook, Instagram and TikTok. You will manage day-to-day budgets, monitor performance, and provide insights to optimise for growth and ROI.

You will collaborate with creative teams, analyse results, and iterate on targeting and bidding strategies to expand our customer base in a fast-paced digital environment.