Paid Social Strategist - Hybrid, Global Campaigns

TUI AG; Honiton; Hybrid; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Attractive salary

Generous holiday allowance

Pension scheme

Extensive travel discounts for you, â

Flexible working

Career development

Global collaboration

Community involvement

Job summary

TUI AG is hiring a creative and data-driven Paid Social Specialist to join our UK&I Marketing team. You will plan, execute and optimise paid social campaigns across Facebook, TikTok and Pinterest, translating briefs into media plans with clear KPIs and budgets.

You’ll monitor performance, run tests, produce regular insights reports and collaborate with content teams and external partners. Hybrid work, with weekly Luton office presence.

Qualifications

• Proven experience in brand awareness and performance marketing on social platforms.
• Knowledge of advertising formats, targeting options and best practices on social media.
• Proficient with social advertising tools (Facebook/TikTok/Pinterest) and Excel for analysis.
• Excellent analytical skills with ability to interpret data into insights.
• Creative mindset with customer focus and high attention to detail.

Responsibilities

• Plan, execute and optimise paid social campaigns across platforms and translate briefs into media plans with clear KPIs and budgets.
• Manage day-to-day campaign operations: targeting, budgeting, scheduling; collaborate with platform partners as needed.
• Partner with content teams to develop on-brand creatives that resonate with target audiences.
• Continuously monitor performance, run tests, and extract actionable insights; deliver regular performance reports.
• Build strong relationships with internal stakeholders and external partners; stay ahead of trends and testing opportunities.

Skills

Paid social advertising

Campaign planning

Data analysis

Excel

Stakeholder management

Tools

Facebook Ads Manager

TikTok Ads Manager

Pinterest Ads Manager

Job description

TUI AG is hiring a creative and data-driven Paid Social Specialist to join our UK&I Marketing team. You will plan, execute and optimise paid social campaigns across Facebook, TikTok and Pinterest, translating briefs into media plans with clear KPIs and budgets.

You’ll monitor performance, run tests, produce regular insights reports and collaborate with content teams and external partners. Hybrid work, with weekly Luton office presence.