Paid Social Growth Strategist

DEPT®; Greater London, Manchester; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Dynamic, supportive team environment

Career growth in digital marketing

B Corp and Award-winning campaigns

Job summary

DEPT® is seeking a Paid Social Consultant to join its Media Team in London or Manchester. You will manage and optimize paid social campaigns across Meta, TikTok and LinkedIn, analyze results, and deliver actionable insights to clients.

You will run A/B tests, monitor performance, and work with design and data teams to track conversions and refine targeting. A strong emphasis on budgets above 100K per month and English proficiency is required.

Qualifications

• 2+ years in a paid social advertising role, preferably in a digital agency.
• Experience with social advertising tooling (Smartly, Hunch, Adverity, Sprinklr).
• Ability to analyse results with Excel, Pivot and platform data.
• Experience with testing (incrementality studies, brand or search lift).
• Experience managing campaigns budgets above 100K per month.

Responsibilities

• Develop, set-up and optimize paid social campaigns across Meta, TikTok, LinkedIn.
• Analyze campaign data and generate insights and actionable recommendations.
• Design and run A/B tests for optimization of ads and landing pages.
• Monitor performance metrics and align KPIs with client goals and satisfaction.
• Allocate and manage budgets; prepare paid social forecasts and media plans.
• Identify target audiences for effective ad targeting.
• Collaborate with design teams to create compelling visuals for ads.
• Implement conversion tracking with data teams (pixels/tags) to measure success.

Skills

Paid social advertising

Data analysis

Campaign optimization

Budget management

Cross-functional collaboration

English proficiency

Creative testing

Tools

Smartly

Hunch

Adverity

Sprinklr

Job description

DEPT® is seeking a Paid Social Consultant to join its Media Team in London or Manchester. You will manage and optimize paid social campaigns across Meta, TikTok and LinkedIn, analyze results, and deliver actionable insights to clients.

You will run A/B tests, monitor performance, and work with design and data teams to track conversions and refine targeting. A strong emphasis on budgets above 100K per month and English proficiency is required.