Paid search marketing manager in hospitality

Whitbread PLC; Greater London; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Bonus up to 20%

Pension up to 10%

Premier Inn & Hub stays discounts

Performance incentives

Development opportunities

Job summary

Whitbread ищет руководителя по платному поиску в Лондоне, который будет формировать стратегию и управлять крупными бюджетами в B2C среде. Ваша роль — развивать активность в Google Ads, Microsoft Ads и Performance Max, сотрудничать с агентствами и платформами, внедрять инновации и управлять командой специалистов по платному поиску.

Ключевые задачи включают прогнозирование, аналитическую диагностику и отчетность перед руководством, чтобы максимизировать ROI и рост бизнеса, с акцентом на

Qualifications

• Опыт управления крупномасштабными кампаниями платного поиска в B2C.
• Сильная экспертиза в Google Ads и Microsoft Ads.
• Опыт управления бюджетами £10m+.
• Аналитические навыки и умение презентовать данные руководству.

Responsibilities

• Разрабатывать и реализовывать стратегию платного поиска.
• Управлять годовым бюджетом и предоставлять прогнозы.
• Оптимизация кампаний Google Ads, Performance Max, AI Max.
• Работа с агентствами и поставщиками (Google, Microsoft).
• Развитие процессов измерения и отчетности для руководителей.

Skills

Paid search management

Budget forecasting

Data analysis

Stakeholder management

Team leadership

Tools

Google Ads

Microsoft Ads

Performance Max

AI-powered search

Job description

Описание:

Be part of our Performance Marketing team at Whitbread and help drive millions of customer journeys through one of our most important growth channels.

Задачи:

Own and deliver Whitbread's paid search strategy, ensuring activity aligns with commercial objectives and delivers maximum return on investment. Manage and optimise an annual paid search budget, providing forecasting, performance monitoring and recommendations to maximise value. Lead the execution and optimisation of campaigns across Paid Search, Performance Max, AI Max and other search advertising platforms. Act as the primary relationship owner for agency partners and key platform providers including Google and Microsoft. Identify opportunities for innovation, automation and channel growth, staying ahead of industry trends and developments in AI-powered search marketing. Work closely with marketing technology, data and technical teams to enhance channel capabilities, measurement and reporting. Develop reporting frameworks, dashboards and performance insights to support decision making and communicate results to senior stakeholders. Lead, coach and develop a Senior Paid Search Executive, fostering a high-performing and collaborative team culture.

Требования:

Proven experience managing large-scale paid search programmes within a B2C environment.

Strong expertise across Google Ads, Microsoft Ads, Performance Max and wider paid search channels.

Experience managing significant paid media budgets, ideally £10m+.

Strong commercial acumen with experience forecasting, managing spend and delivering ROI.

Demonstrable experience leading agency relationships and managing external partners.

Experience working within large, complex organisations with established governance, processes and stakeholder groups.

Excellent analytical skills, with the ability to interpret large datasets and translate insights into actionable recommendations.

Strong stakeholder management skills with experience presenting to and influencing senior leaders.

Previous experience managing and developing direct reports.

Strong understanding of attribution, measurement and performance reporting frameworks.

A passion for digital marketing trends, innovation and the growing role of AI within search marketing.

Будет плюсом: Experience within hospitality, travel, aviation, rail, cruise or a large eCommerce environment would be highly advantageous

Условия:

Bonus up to 20% Up to 10% contributory pension Up to 60% off Premier Inn and Hub stays Individual and company-wide performance incentives Discounts and cashback from a wide range of retailers and leisure providers Excellent development opportunities within one of the UK's leading hospitality businesses