Digital marketing manager for restaurants

The Big Table Group; Greater London; Híbrido; GBP 42.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive Pay & Bonus scheme

Amazing Discounts – 50% off food and 


25% for friends & family

Wellbeing Support – 24/7 virtual GP &

Health Insurance

Salary Sacrifice Pension

Spend and Save Platform – extensive UK

Growth opportunities and inclusive/can

Descripción de la vacante

The Big Table Group is looking for a Digital Marketing Manager to lead full-funnel digital activity across CRM, apps, SEO, websites, and online listings. You will create joined‑up customer journeys that drive awareness, consideration, bookings and loyalty across Bella Italia, Amalfi, Frankie & Benny’s, Banana Tree, Las Iguanas and more.

Work closely with Brand, CRM, Creative, Technology, Data and Operations teams, managing budgets and measuring performance to deliver strong commercial returns.

Formación

• 2+ years' experience in digital marketing across CRM, apps, SEO, websites and online listings.
• Hands-on delivery across multiple channels with a track record of driving bookings and retention.
• Strong analytical and commercial skills with data-driven decision making.

Responsabilidades

• Plan and deliver full-funnel digital marketing across CRM, email, SMS, apps and listings.
• Manage paid search, paid social, SEO and local search to grow bookings and visits.
• Develop customer journeys to convert engagement into bookings and repeat visits.
• Optimize loyalty and app activity including push notifications and in-app messaging.
• Oversee website content, landing pages, offers and booking journeys for seamless UX.
• Measure performance, forecast budgets and drive strong commercial ROI.
• Collaborate with Brand, CRM, Creative, Technology, Data and Operations teams; liaise with agencies.

Conocimientos

Digital marketing

CRM

Apps

SEO

Web content management

Analytics

Campaign optimization

Stakeholder management

Herramientas

CMS platforms

Google Business Profile

Bloomreach (nice to have)

Descripción del empleo

Описание:

The Big Table Group is home to over 200 restaurants across iconic brands including Bella Italia, Amalfi, Frankie & Benny’s, Banana Tree, Las Iguanas and more. We’re on the lookout for a Digital Marketing Manager! We’re looking for a commercially minded, hands‑on digital marketer who can bring together the entire customer journey. You’ll work across CRM, apps, SEO, websites, digital advertising and online listings, creating joined‑up digital experiences that take our guests from awareness and consideration through to booking, visiting and coming back again.

Задачи:

Plan and deliver full‑funnel digital marketing activity, supporting the customer journey from awareness and consideration through to conversion, retention and reactivation. Manage activity across CRM, email, SMS, apps, SEO, websites, paid search, paid social and online listings. Develop effective customer journeys that turn digital engagement into bookings, visits and repeat customers. Support and optimise loyalty and app activity, including push notifications, in‑app messaging and customer engagement campaigns. Manage and optimise website content, campaign landing pages, offers, menus and booking journeys, ensuring a seamless customer experience. Improve organic and local search visibility through SEO and Google Business Profile, ensuring restaurant information is accurate and optimised. Use customer and campaign data to measure performance, identify opportunities and make clear recommendations for improvement. Manage digital budgets, forecasts and campaign performance to ensure investment delivers strong commercial returns. Work closely with Brand, CRM, Creative, Technology, Data and Operations teams, as well as external agencies and partners. Test new audiences, creative, messaging, offers and customer journeys, using results to continually improve performance. Explore emerging technology, automation and AI, identifying opportunities to improve customer experience, efficiency and digital performance. Support the wider team by sharing digital best practice and helping improve processes and ways of working.

Требования:

We’re looking for someone who can think strategically while also being comfortable getting hands‑on with delivery. 2+ years’ experience in digital marketing, with hands‑on experience across a mix of CRM, apps, SEO, websites, digital advertising and online listings. Experience delivering digital activity across different stages of the customer journey. Hands‑on experience with email, SMS, segmentation, personalisation and automated customer journeys. Knowledge of app marketing, loyalty programmes, push notifications or mobile customer journeys. Experience across paid search, paid social and other digital advertising channels. A strong understanding of SEO, digital analytics, campaign tracking and test‑and‑learn approaches. Experience managing websites/CMS platforms and online listings such as Google Business Profile. Strong analytical and commercial skills, with the ability to turn customer and campaign data into clear actions. Confidence managing multiple projects, brands, channels and priorities. Excellent communication and stakeholder management skills. A collaborative, curious and proactive approach with great attention to detail. Будет плюсом: with Bloomreach experience an advantage

Условия:

• Competitive Pay & Benefits plus bonus scheme.
• Amazing Discounts – 50% off food and drink across all Big Table Group brands and 25% for friends & family.
• Wellbeing Support – Our We Care programme includes a 24/7 virtual GP, mental health support, healthcare cash plan, dental plan, counselling, fitness & diet plans.
• Health Insurance.
• Salary Sacrifice Pension.
• Spend and Save Platform – access to 100s of retail discounts.
• A supportive, inclusive culture with real opportunities for growth.
• A business that values integrity, collaboration and continuous improvement.