Paid Search Lead - Global Campaigns & Strategy

OMD; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

OMD in London is seeking an experienced Paid Search Manager to take ownership of paid search strategy, campaign delivery and performance across a portfolio of accounts.

You’ll lead the development and implementation of search strategies, manage campaigns across Google Ads and Microsoft Ads, and use data insights to drive client results. This hands-on role also involves mentorship and cross‑team collaboration.

Qualifications

• 2–3+ years’ experience managing Paid Search accounts, agency environment preferred.
• Experience managing international Paid Search campaigns across multiple engines.
• Advanced knowledge of Google Ads and Microsoft Ads.
• Experience using bid management platforms such as Search Ads 360, Kenshoo or Marin.
• Strong campaign optimisation, analysis and budget management skills.
• Confident creating and presenting client reports, presentations and recommendations.
• Experience mentoring or training junior team members.
• Strong Excel and data analysis skills.
• Excellent time management, organisation and attention to detail.
• Commercially minded, proactive and comfortable challenging the status quo.
• A curious mindset with a genuine interest in new Paid Search technologies.
• Confident communicating complex information clearly to both clients and colleagues.
• Google Ads and Microsoft Ads certification is desirable.

Responsibilities

• Lead the day‑to‑day management and delivery of Paid Search campaigns across multiple markets and search engines.
• Develop and implement Paid Search strategies aligned to business and performance objectives.
• Own campaign activation, optimisation, analysis and ongoing performance improvements.
• Monitor budgets, performance and KPIs, making proactive recommendations where required.
• Analyse campaign data and turn insights into clear, actionable recommendations.
• Prepare and present performance reports, forecasts and strategic recommendations to clients.
• Manage day‑to‑day client relationships and act as a trusted Paid Search expert.
• Identify new opportunities, including platform developments, testing opportunities, betas and new partnerships.
• Work closely with wider digital teams to ensure Search activity supports the overall marketing strategy.
• Manage, mentor and support junior team members, ensuring high‑quality work and sharing your expertise.

Skills

Paid Search

Google Ads

Microsoft Ads

Excel

Data analysis

Client reporting

Mentoring

Tools

Search Ads 360

Kenshoo

Marin

Job description

OMD in London is seeking an experienced Paid Search Manager to take ownership of paid search strategy, campaign delivery and performance across a portfolio of accounts.

You’ll lead the development and implementation of search strategies, manage campaigns across Google Ads and Microsoft Ads, and use data insights to drive client results. This hands-on role also involves mentorship and cross‑team collaboration.