Paid Search Strategy Lead: Data-Driven Growth & Campaigns

Publicis Groupe UK; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith UK is hiring a Paid Search Manager in London to lead paid search strategies across campaigns, with a focus on performance and growth. You will shape innovative strategies, partner with clients and collaborate with specialists to drive measurable outcomes.

You will coach Paid Search Executives, coordinate testing plans, and ensure high-quality delivery while aligning with client objectives and budgets.

Qualifications

• Strong experience managing PPC campaigns across platforms such as Google Ads and Microsoft Advertising.
• Experience working with bid management or campaign management platforms such as SA360, Marin or Skai.
• Excellent analytical and problem-solving skills, with confidence interpreting data and identifying opportunities for growth.
• Experience with forecasting, budget management and performance planning.
• Strong organisational skills, with the ability to manage multiple priorities while maintaining a high level of accuracy.
• Working knowledge of analytics platforms such as Google Analytics or Adobe Analytics, alongside strong Excel and PowerPoint skills.
• A collaborative mindset with the ability to communicate complex concepts clearly and build effective relationships with clients and colleagues.

Responsibilities

• Develop and deliver paid search strategies and media plans that align with client objectives and commercial goals.
• Lead the implementation and optimisation of campaigns across Search, Shopping, Performance Max, App and Demand Gen activity.
• Create structured test-and-learn programmes with clear hypotheses, measurement frameworks and actionable outcomes.
• Drive operational excellence through effective workflow management, quality assurance and continuous process improvement.
• Analyse campaign performance and transform data into clear recommendations that inform future strategy.
• Build strong relationships with clients, providing clear communication, strategic guidance and proactive recommendations.
• Support, coach and develop Paid Search Executives and Senior Executives, fostering an inclusive and collaborative team environment.

Skills

PPC campaigns

Bid management platforms

Analytics & data interpretation

Forecasting & budgeting

Excel & PowerPoint

Client communication

Team coaching

Tools

SA360

Marin

Skai

Job description

Zenith UK is hiring a Paid Search Manager in London to lead paid search strategies across campaigns, with a focus on performance and growth. You will shape innovative strategies, partner with clients and collaborate with specialists to drive measurable outcomes.

You will coach Paid Search Executives, coordinate testing plans, and ensure high-quality delivery while aligning with client objectives and budgets.