EMEA Paid Search Lead — Data-Driven Growth

Omnicom Media UK; Greater London; On-site; GBP 28,000 - 42,000; Full time

Job summary

Omnicom Media UK in London is looking for a paid search specialist to drive day‑to‑day delivery, optimisation and governance of campaigns across EMEA. You will translate paid search signals into strategic direction and use platform data to inform optimisation plans within a unified digital activation strategy.

You will operate at the centre of activation, collaborating with US teams and internal partners while maintaining governance frameworks and shared workflows.

Qualifications

• Some experience in paid search, digital marketing or performance media.
• Experience in paid search platforms such as Google Ads and Microsoft Ads.
• Strong analytical and organisational skills.
• Comfortable working with data in Excel or reporting tools.
• Strong attention to detail and ability to manage multiple tasks.

Responsibilities

• Assist in building and launching campaigns across Google Ads, Microsoft Ads, and paid social platforms.
• Support campaign trafficking and configuration.
• Ensure campaigns follow established best practices and account structures.
• Monitor campaign performance and identify optimisation opportunities.
• Support adjustments to bids, budgets, targeting, and creative.
• Assist with search query mining and negative keyword management.
• Help prepare weekly performance reports and dashboards.
• Monitor campaign pacing and identify anomalies.
• Support analysis of campaign results and performance trends.
• Work closely with managers, analysts, and cross-channel teams.
• Coordinate with internal teams and external vendors where required.
• Support cross-market collaboration across different regions.

Skills

Paid search

Digital marketing

Excel skills

Analytical ability

Tools

Google Ads

Microsoft Ads

Paid social platforms

Job description

Omnicom Media UK in London is looking for a paid search specialist to drive day‑to‑day delivery, optimisation and governance of campaigns across EMEA. You will translate paid search signals into strategic direction and use platform data to inform optimisation plans within a unified digital activation strategy.

You will operate at the centre of activation, collaborating with US teams and internal partners while maintaining governance frameworks and shared workflows.