Manager, Paid Search (FTC)

OMD; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

OMD in London is seeking an experienced Paid Search Manager to take ownership of paid search strategy, campaign delivery and performance across a portfolio of accounts.

You’ll lead the development and implementation of search strategies, manage campaigns across Google Ads and Microsoft Ads, and use data insights to drive client results. This hands-on role also involves mentorship and cross‑team collaboration.

Qualifications

• 2–3+ years’ experience managing Paid Search accounts, agency environment preferred.
• Experience managing international Paid Search campaigns across multiple engines.
• Advanced knowledge of Google Ads and Microsoft Ads.
• Experience using bid management platforms such as Search Ads 360, Kenshoo or Marin.
• Strong campaign optimisation, analysis and budget management skills.
• Confident creating and presenting client reports, presentations and recommendations.
• Experience mentoring or training junior team members.
• Strong Excel and data analysis skills.
• Excellent time management, organisation and attention to detail.
• Commercially minded, proactive and comfortable challenging the status quo.
• A curious mindset with a genuine interest in new Paid Search technologies.
• Confident communicating complex information clearly to both clients and colleagues.
• Google Ads and Microsoft Ads certification is desirable.

Responsibilities

• Lead the day‑to‑day management and delivery of Paid Search campaigns across multiple markets and search engines.
• Develop and implement Paid Search strategies aligned to business and performance objectives.
• Own campaign activation, optimisation, analysis and ongoing performance improvements.
• Monitor budgets, performance and KPIs, making proactive recommendations where required.
• Analyse campaign data and turn insights into clear, actionable recommendations.
• Prepare and present performance reports, forecasts and strategic recommendations to clients.
• Manage day‑to‑day client relationships and act as a trusted Paid Search expert.
• Identify new opportunities, including platform developments, testing opportunities, betas and new partnerships.
• Work closely with wider digital teams to ensure Search activity supports the overall marketing strategy.
• Manage, mentor and support junior team members, ensuring high‑quality work and sharing your expertise.

Skills

Paid Search

Google Ads

Microsoft Ads

Excel

Data analysis

Client reporting

Mentoring

Tools

Search Ads 360

Kenshoo

Marin

Job description

Agency

Omd

Job Function

Media

Job Subfunction

Performance Media

Job Description

The Role

We’re looking for an experienced Paid Search Manager to join our Search team and take ownership of paid search strategy, campaign delivery and performance across a portfolio of accounts.

You’ll be responsible for developing and implementing effective search strategies, managing campaigns across platforms including Google Ads and Microsoft Ads, and using data and insights to drive performance against client objectives.

This is a hands‑on role with significant responsibility, combining strategic thinking, campaign optimisation, client management and team leadership. You’ll work closely with senior stakeholders and wider digital teams to ensure Paid Search plays an effective role within the broader marketing mix.

Key Responsibilities

• Lead the day‑to‑day management and delivery of Paid Search campaigns across multiple markets and search engines.
• Develop and implement Paid Search strategies aligned to business and performance objectives.
• Own campaign activation, optimisation, analysis and ongoing performance improvements.
• Monitor budgets, performance and KPIs, making proactive recommendations where required.
• Analyse campaign data and turn insights into clear, actionable recommendations.
• Prepare and present performance reports, forecasts and strategic recommendations to clients.
• Manage day‑to‑day client relationships and act as a trusted Paid Search expert.
• Identify new opportunities, including platform developments, testing opportunities, betas and new partnerships.
• Work closely with wider digital teams to ensure Search activity supports the overall marketing strategy.
• Manage, mentor and support junior team members, ensuring high‑quality work and sharing your expertise.
• Delegate effectively and manage multiple priorities in a fast‑paced environment.
• Stay up to date with the latest Paid Search developments, tools and best practices and bring new ideas to the team.
• Translate complex Search concepts and performance insights into clear, accessible recommendations for clients and colleagues.

About You

• 2–3+ years’ experience managing Paid Search accounts, ideally within an agency environment.
• Strong experience managing and activating international Paid Search campaigns across multiple search engines.
• Advanced knowledge of Google Ads and Microsoft Ads.
• Experience using bid management platforms such as Search Ads 360, Kenshoo or Marin.
• Strong campaign optimisation, analysis and budget management skills.
• Confident creating and presenting client reports, presentations and recommendations.
• Experience mentoring or training junior team members.
• Strong Excel and data analysis skills.
• Excellent time management, organisation and attention to detail.
• Commercially minded, proactive and comfortable making recommendations and challenging the status quo.
• A curious mindset with a genuine interest in new Paid Search technologies, products and opportunities.
• Confident communicating complex information clearly to both clients and colleagues.
• Google Ads and Microsoft Ads certification is desirable.

What We’re Looking For

Above all, we’re looking for someone who is curious, collaborative and proactive, with the confidence to take ownership and make an impact. You’ll be someone who enjoys solving problems, sharing ideas and finding new ways to improve performance.

This is an excellent opportunity for a Paid Search specialist looking to take the next step in their career, with opportunities to broaden their client experience, develop their leadership skills and progress into a specialist leadership role.

The role and responsibilities above are based on the supplied job description, with the client‑specific references removed and the content streamlined for an external job advert.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/