Paid Search Executive (PPC)

Kallidus Recruit; Maidenhead; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

25 days annual leave + bank holidays

Yearly bonus up to £500

Private medical cover

4% matched pension

Life assurance 2x salary

24/7 Employee Assistance Programme

Apprenticeships & career progression

MyStaffShop discounts

Free on-site parking

Job summary

Life Services Group is seeking a PPC Executive to own paid media campaigns across Google, Microsoft, Meta and other platforms from Maidenhead. The role offers hybrid on-site work (3 days) with a strong emphasis on data-driven optimization and AI-powered insights.

You will drive ROI, support senior marketers, and help shape digital marketing strategy while collaborating with SEO, CRM, and content teams to maximize growth.

Qualifications

• Experience managing paid media campaigns across Google Ads, Microsoft Ads and Meta.
• Strong PPC optimisation, performance metrics and ROI understanding.
• Experience analysing campaign data and turning insights into actions.
• Hands-on with A/B testing and campaign experimentation.
• Familiarity with AI-powered marketing tools and analytics platforms.

Responsibilities

• Manage and optimise paid media campaigns across Google, Microsoft, Meta, Taboola and other platforms.
• Monitor campaign performance and provide data-driven recommendations.
• Conduct keyword research and create compelling ad copy and creative briefs.
• Use AI-powered tools to enhance targeting, optimisation and insights.
• Build and maintain campaign tracking, UTM tagging and hygiene standards.
• Produce regular performance reports and present findings to stakeholders.
• Run A/B tests and experiments to improve engagement, conversions and ROI.
• Collaborate with SEO, CRM, content and web teams to support broader marketing objectives.

Skills

Google Ads

Microsoft Ads

Meta Ads

PPC optimization

A/B testing

Data analysis

AI marketing tools

Campaign tracking

Cross-channel planning

Tools

Looker Studio

Google Analytics

Job description

Work Type: Permanent (38.75 hours per week)

Location: Maidenhead (3 day’s on site, Hybrid working)

Salary: Up to £45,000 per annum

Join our growing marketing team as a PPC Executive, taking ownership of paid media campaigns across multiple channels and using data, experimentation, and AI-driven insights to maximise results.

You’ll manage and optimise campaigns across platforms including Google, Microsoft and Meta, turning performance data into actionable improvements that drive ROI, customer acquisition, and business growth. Working closely with senior marketing leaders, you’ll have the opportunity to influence strategy, test new ideas, and help shape the future of our digital marketing activity.

What You’ll Be Doing

• Manage and optimise paid media campaigns across Google, Microsoft, Meta, Taboola, and other platforms.
• Monitor campaign performance and make data-driven recommendations to improve results.
• Conduct keyword research and create compelling ad copy and creative briefs.
• Use AI-powered tools to enhance targeting, optimisation, and campaign insights.
• Build and maintain campaign tracking, UTM tagging, and account hygiene standards.
• Produce regular performance reports and present key findings to stakeholders.
• Run A/B tests and experiments to improve engagement, conversions, and ROI.
• Work closely with SEO, CRM, content, and web teams to support wider marketing objectives.

What we’re looking for

• Proven experience managing paid media campaigns across Google Ads, Microsoft Ads, and Meta.
• Strong understanding of PPC campaign optimisation, performance metrics, and ROI.
• Experience analysing campaign data and turning insights into actionable improvements.
• Hands‑on experience with A/B testing and campaign experimentation.
• Knowledge of AI-powered marketing tools and their application within digital marketing.
• Experience using analytics and reporting tools such as Google Analytics or Looker Studio.
• Familiarity with SEO, email marketing, and broader digital acquisition channels.

Why this role?

This is a fantastic opportunity to take ownership of high-impact digital campaigns, work with cutting‑edge AI marketing tools, and directly influence business growth in a fast‑paced, data‑driven environment.

What you can expect from us

Whether you’re stepping into broader responsibility or deepening your expertise, we’ll support you with a benefits package designed to help you thrive, both professionally and personally.

• Time to recharge– 25 days’ annual leave plus bank holidays, giving you the space to rest and maintain a healthy balance.
• Recognising your impact– Opportunity to earn a yearly bonus of up to £500.
• Healthcare when it matters– Private medical cover for you, giving peace of mind and quicker access to treatment.
• Planning for your future– 4% matched pension contribution to help you build long‑term financial security.
• Peace of mind– Life assurance cover at 2x your salary to support your loved ones.
• Support when you need it– Access to a 24/7 Employee Assistance Programme, occupational health services and confidential counselling.
• Developing your potential– Ongoing development opportunities, including apprenticeships and clear career progression pathways.
• Everyday savings and perks– Access to MyStaffShop, our employee rewards platform, offering savings across high street and online retailers, alongside eyecare support, flu jabs and additional lifestyle discounts.
• Making work easier– Free on‑site parking available at most of our locations.

Why Life Services Group

Life Services Group exists to help every family in Britain navigate the hardest moments of life. We bring together trusted names across funeral services, crematoria and cemeteries, legal services, direct cremation and wills, including Dignity Funeral Directors, CMG, Simplicity Cremations, Dignity Legal Services and Farewill, so families can get more of the support they need in one place.

Our ambition is to support one in three families across the UK as they plan for, navigate and deal with death. We want to set a new standard for care, service and simplicity across the sector.

Death is part of life, and being there for families when it matters is what we do. That means making difficult moments feel more supported, more straightforward and more human.

We are building a modern group that supports families at every stage, from planning ahead with wills and funeral plans, to arranging a funeral, cremation or burial, and managing probate afterwards. This is a defining moment for our business. With stronger foundations, clearer strategy and real momentum, we can change end‑of‑life care for the better. We are modernising how we work, investing in our colleagues and technology, and helping more families than any one brand could alone.

Wherever you work in Life Services Group, in one of our local teams, specialist brands or group functions, you’ll be part of work with meaningful purpose. You will help families through some of life’s hardest and most important moments.

Across all our brands, we want colleagues to grow with us through better training, stronger support, modern tools and clearer opportunities to build skills and confidence. You’ll be part of teams who care deeply about what they do, look out for each other and take pride in doing work that matters.

You will also help shape the future of end‑of‑life care. That means making support simpler, more connected and more human for families, while each brand keeps the identity, expertise and community connection people already know and trust.

If you want a career with meaningful purpose, room to grow with us and the chance to shape the future, find your Life’s work.

FCA Statement

Dignity is part of a group that includes FCA-regulated activities, and some roles may be subject to relevant training, screening, conduct, and regulatory requirements. This will be confirmed as part of the recruitment process.

Equality, Diversity and Inclusion Statement

Our vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate, and no fees will be payable.

We reserve the right, depending on application numbers, to close or extend the closing dates for positions; we would therefore recommend an early application.