Regional Sales Manager

Kallidus Recruit; Birmingham; Hybrid; GBP 38,000 - 46,000; Full time

Benefits offered by this job

Annual salary up to £42,000

£4,000 annual car allowance

25 days annual leave + bank holidays

BUPA private healthcare (Self)

Company pension, life assurance, and E

Job summary

Life Services Group is seeking a Regional Sales Manager for the Central Region, covering the West Midlands and surrounding areas. You will drive funeral plan sales across the network, coach regional teams, and ensure compliant processes with a focus on customer outcomes.

The role requires field-based work, travel across multiple branches, and strong leadership to achieve targets. Excellent stakeholder skills and regulatory awareness are essential.

Qualifications

• Experience in regulated sales environment is advantageous but not essential.
• Ability to coach, train and develop colleagues with accurate record keeping.
• Excellent communication and stakeholder engagement skills.
• Understanding of funeral director environment is desirable.
• Exceptional planning and time management skills.
• Extensive travel and flexibility in working hours.

Responsibilities

• Drive Funeral Plan sales and targets with Business Leaders.
• Grow Funeral Plan business via community engagement.
• Maintain the T&C scheme in region and ensure correct outcomes.
• Deliver induction training for new Funeral Plan Consultants.
• Conduct observations with feedback for development and improvement.
• Conduct 121s to discuss performance and KPI’s.
• Provide coaching to branch colleagues to improve outcomes.
• Monitor complaints and feedback.
• Demonstrate regulatory and customer-focused conduct.
• Maintain contact reports and meeting notes.

Skills

Regulated sales

Communication

Stakeholder mgmt

Time management

Coaching

Travel

Tools

MS Office

Excel

PowerPoint

Job description

Brand Ref 4601 Function Plans Location England | Birmingham, England | Sheffield, England | Wolverhampton Employment type Full-time Salary £42,000 per annum Closing date 30/10/2026 Description

Regional Sales Manager

Location: Central Region (West Midlands, East Midlands, Shropshire, Staffordshire, Warwickshire)

Job Type: Full-Time / Permanent

Salary: £42,000 per annum + £4,000 company car allowance

Are you a self-motivated individual with a strong background in sales and a passion for helping others?

We’re seeking a driven and personable Regional Sales Manager to champion the growth of funeral plan sales across Dignity’s branch network in the Central Region.

If you have the initiative, commercial acumen, and people skills to make a meaningful impact, we want to hear from you.

PURPOSE OF ROLE

This regional role will be accountable for enabling Funeral Plan sales within the Dignity Funeral Director Branch Network, collaborating with operational leadership to achieve preneed sales objectives.

You will be responsible for regulatory oversight and record keeping, with regional adherence to the Pre-Need Training and Competence Scheme to ensure Dignity customers receive the correct customer outcome. This role will also be responsible for training, coaching and development of regional colleagues to enable Dignity Funeral Director Branches to achieve commercial objectives.

PERFORMANCE MEASURES

• Funeral Plans sales growth and achievement of sales targets
• Adherence to the Pre-Need Training and Competence Scheme and regulatory standards, ensuring sales processes are followed.
• Ensure Dignity customers receive the correct customer outcome.
• Responsible for training, coaching and development of regional colleagues to achieve Pre Need objectives.
• Support Business Leadership to achieve key business objectives.
• Reviewing performance data, taking appropriate action based on the data and informing the relevant business leaders of their requirements and actions.
• Min. 4 days per week field field-based within the Dignity Funeral Director Branch Network.

KEY RESPONSIBILITIES

• Collaborate with Business Leaders to drive Funeral Plan sales and achievement of targets. · Collaborate with Business Leaders to cross sell Pre-Need products to existing customers through effective conversations, follow ups and cross selling.
• Collaborate with Business Leaders to grow Funeral Plan business through effective community engagement.
• Maintain the T&C scheme across your Region, taking responsibility for ensuring that all aspects of the scheme are adhered to and customers receive the correct customer outcome.
• To facilitate and deliver new Funeral Plan Consultant induction training as required under the T&C scheme, training and authorising new Funeral Plan Consultants to required standards.
• Conduct and document observations and role plays, providing constructive feedback and highlighting areas for development and business improvement whilst ensuring the sales process is followed.
• Ensure sufficient business outcomes are achieved to evidence ongoing competence.
• Conduct 121s with authorised sellers to discuss performance and KPI’s, develop colleagues skills, manage risks and drive better customer outcomes.
• Provide coaching and development to branch colleagues improve customer outcomes and achieve business objectives.
• Monitor regional pre-need complaints, cancellations, survey feedback and mystery shops.
• Consistently demonstrate TCF and good Conduct Risk behaviours by placing the customer’s best interest at the heart of everything you do.
• Responsible for adherence to compliant process within all sales.
• Maintain comprehensive contact reports and meeting notes and ensure distribution to relevant parties.

WOULD SUIT SOMEONE WHO

• Has worked in a regulated regional sales environment previously and is passionate about growing sales through providing correct customer outcomes.
• Is well organised with excellent time management skills and thrives in a field-based role with extensive travel.
• Enjoys training and coaching to help improve the sales capabilities of teams and enable them to achieve goals.
• Is able to communicate and collaborate effectively with various stakeholders, building and maintaining strong relationships to achieve business objectives.
• Has great attention to detail and record keeping, and is capable of analysing sales data, identifying trends and momentum, with the ability to draw conclusions and take appropriate action.

KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED

Experience

• Experience working in a regulated sales environment is advantageous but not essential.
• Ability to grow sales whilst ensuring correct customer outcomes are achieved.
• Ability to coach, train and develop colleagues to improve performance with accurate record keeping.
• Excellent communication and stakeholder engagement skills and the ability to collaborate with all levels of a business effectively.
• Understanding of a funeral director environment is desirable as well as having great sensitivity to customer interactions.
• Exceptional planning, prioritisation, and time management skills.

Education/ Qualification

• Not essential for the role

Technical

• Very well-developed PC skills: Word, Excel, Access, PowerPoint, Outlook, Internet Explorer, Teams etc.

General

• Excellent written and verbal communication skills, with the ability to convey complex sales concepts clearly and concisely.
• Requirement for extensive travel and flexibility in working hours
• Always put the customers first, showing consideration of Consumer Duty and display principles of TCF. Strong commercial awareness and an appreciation for the strategic and operational needs of the business.
• A proactive, pragmatic, and solutions-focused mindset.
• A collaborative team player who contributes positively to the culture and performance of the wider legal and property teams.

What We Offer

• Annual salary of up to £42,000.
• £4,000 annual car allowance.
• 25 days annual leave + bank holidays.
• BUPA private healthcare (Self).
• Company pension, life assurance, and employee assistance programme.
• Annual company bonus.
• Full training and support from regional and central teams.

Why Life Services Group

Life Services Group exists to help every family in Britain navigate the hardest moments of life. We bring together trusted names across funeral services, crematoria and cemeteries, legal services, direct cremation and wills, including Dignity Funeral Directors, CMG, Simplicity Cremations, Dignity Legal Services and Farewill, so families can get more of the support they need in one place.

Our ambition is to support one in three families across the UK as they plan for, navigate and deal with death. We want to set a new standard for care, service and simplicity across the sector.

Death is part of life, and being there for families when it matters is what we do. That means making difficult moments feel more supported, more straightforward and more human.

We are building a modern group that supports families at every stage, from planning ahead with wills and funeral plans, to arranging a funeral, cremation or burial, and managing probate afterwards. This is a defining moment for our business. With stronger foundations, clearer strategy and real momentum, we can change end-of-life care for the better. We are modernising how we work, investing in our colleagues and technology, and helping more families than any one brand could alone.

Wherever you work in Life Services Group, in one of our local teams, specialist brands or group functions, you’ll be part of work with meaningful purpose. You will help families through some of life’s hardest and most important moments.

Across all our brands, we want colleagues to grow with us through better training, stronger support, modern tools and clearer opportunities to build skills and confidence. You’ll be part of teams who care deeply about what they do, look out for each other and take pride in doing work that matters.

You will also help shape the future of end-of-life care. That means making support simpler, more connected and more human for families, while each brand keeps the identity, expertise and community connection people already know and trust.

If you want a career with meaningful purpose, room to grow with us and the chance to shape the future, find your Life’s work.

FCA Statement

Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR).

Equality, Diversity and Inclusion Statement

Our Vision is to connect with our clients, colleagues, company and communities based on our principles whilst celebrating our differences.
We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed and bold action to promote inclusion and belonging.

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.