Paid Media Team Lead

Helm Recruit Limited; Greater London; On-site; GBP 48,000 - 80,000; Full time

Job summary

Helm Recruit Limited is seeking a Paid Media Team Lead in London to own and elevate paid media strategy across search and social channels. You will oversee budgets and coach a small team, delivering campaigns that meet clear CPA, ROAS and revenue targets.

The role offers autonomy to shape strategy, test new ideas and scale successful campaigns while collaborating with marketing and creative teams to ensure compliant, measurable results.

Qualifications

• Hands-on experience in Paid Search and Paid Social including Google Ads and Meta.
• Track record of delivering against CPA, ROAS and revenue targets.
• Experience leading, mentoring or developing paid media specialists.

Responsibilities

• Lead paid media strategy across Paid Search and Paid Social and other channels.
• Manage budgets and drive performance against targets.
• Coach and develop a team of paid media specialists.
• Use data, insights and testing to identify opportunities and scale campaigns.
• Collaborate with marketing, strategy and creative teams to ensure effective, compliant campaigns.

Skills

Paid Search

Paid Social

Team leadership

Budget management

Performance analysis

Tools

Google Ads

Meta Ads

Job description

Paid Media Team Lead

London

Up to £80k + Bonus

Ready to take the lead on paid media strategy and performance?

We're looking for a Paid Media Team Lead to join a growing digital media business working with exciting brands across the regulated iGaming sector.

This is a hands-on leadership role where you'll oversee paid search and paid social campaigns, manage and develop a small team, and ensure media budgets are delivering genuine commercial results.

You'll have plenty of autonomy to shape strategy, improve performance and introduce new ideas as the business continues to grow.

What you'll be doing

• Leading paid media strategy across Paid Search, Paid Social and other performance channels
• Managing budgets and driving performance against CPA, ROAS and customer acquisition targets
• Leading, coaching and developing a team of paid media specialists to deliver consistently strong results
• Using performance data, audience insights and creative testing to identify opportunities and scale successful campaigns
• Working closely with wider marketing, strategy and creative teams to ensure campaigns are effective, measurable and compliant

You'll ideally have:

• Strong hands-on experience across Paid Search and Paid Social, particularly Google Ads and Meta
• A proven track record of delivering against commercial targets including CPA, ROAS and revenue
• Previous experience leading, mentoring or developing paid media specialists
• Strong understanding of conversion tracking, campaign optimisation, testing and performance analysis
• Experience within iGaming or another regulated/brand-sensitive industry would be highly beneficial

Why join?

This is an opportunity to step into a role where you can have a real influence on both strategy and performance, rather than simply overseeing campaigns.

You'll lead a talented team, work with meaningful media budgets and have the freedom to shape how paid media campaigns are structured, tested and scaled.

Joining a growing and collaborative business also means plenty of opportunity to introduce new ideas, improve processes and make your mark as the team continues to expand.

If you're commercially minded, passionate about paid media and enjoy getting the best out of both campaigns and people, we'd love to hear from you.