Senior Paid Media Manager

Herd Digital; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Private healthcare

Enhanced pension

Birthday off

Work abroad 8 weeks

Development budget £1,500

Lifestyle allowance £2,000

Annual retreat abroad

Team events

Job summary

Herd Digital, based in London, is seeking a Senior Paid Media Manager to own the Paid Media strategy and delivery across the business. The role combines hands-on campaign management with strategic planning to maximise lead generation and commercial results.

You will work closely with marketing, sales and commercial teams to influence the acquisition strategy and drive growth, with hybrid flexibility and a culture focused on ownership, testing and continuous improvement.

Qualifications

• Extensive lead generation experience in paid media.
• Hands-on mastery of PPC or Paid Social with performance focus.
• Strong commercial and analytical mindset with stakeholder communication.

Responsibilities

• Own Paid Media campaigns across key platforms and optimize for commercial goals.
• Develop strategies focused on lead generation, pipeline, revenue and growth.
• Manage budgets and make data-driven investment decisions; align with business priorities.
• Present insights and recommendations to senior stakeholders and colleagues.

Skills

Lead generation Paid Media

PPC or Paid Social

Performance marketing

Communication with senior stakeholders

Tools

Google Ads

LinkedIn Ads

Job description

Job Title: Senior Paid Media Manager (B2B/Lead Generation)

Location: London (Hybrid, Flexible)

The Company

This is a well-established and highly regarded lead generation business with a strong reputation within its industry and an established client base. The business has built a successful track record of growth, with digital marketing and Paid Media playing an important role in its continued success.

Despite already being well established, the business has ambitious plans for further growth. There is a clear focus on continuing to increase lead generation, strengthen the sales pipeline and identify new opportunities across its digital channels.

The culture is collaborative and forward-thinking, with people trusted to take ownership, share ideas and challenge conventional thinking. Innovation, testing and continuous improvement are embedded into the way the team works, giving you the opportunity to make a genuine commercial impact rather than simply manage campaigns.

You'll work alongside experienced digital, marketing and commercial specialists, gaining exposure to a wide range of campaigns, audiences and performance strategies. Your experience will allow you to take ownership of Paid Media activity, influence wider acquisition strategy and play an important role in supporting the next stage of the company’s growth.

The Role

As a Senior Paid Media Manager, you'll take ownership of the Paid Media strategy and performance across the business.

This is a hands-on and commercially focused position, combining campaign management and optimisation with strategic planning, performance analysis and wider commercial input. You'll be responsible for identifying opportunities to improve lead generation and acquisition performance, making recommendations around budget allocation and helping shape the continued growth of the Paid Media function.

The business is looking for someone with a strong lead generation background, ideally with experience managing Paid Media campaigns where generating high-quality leads and driving commercial results are the primary objectives. Your core channel expertise can be either PPC or Paid Social, but you'll need strong hands-on experience and a good understanding of performance marketing.

You'll work closely with wider marketing, sales and commercial teams, giving you visibility of the full customer journey and the opportunity to directly influence lead generation, pipeline and business growth.

Day-to-Day Responsibilities

• Own the management and optimisation of Paid Media campaigns across key platforms, ensuring activity delivers against commercial objectives.
• Develop and implement Paid Media strategies focused on lead generation, pipeline, revenue and growth.
• Manage Paid Media budgets and make data-led decisions around channel investment and performance.
• Analyse campaign, lead and commercial data to identify opportunities and continually improve performance.
• Work closely with wider marketing, sales and commercial teams to align Paid Media activity with business priorities.
• Present performance, insights and strategic recommendations to senior stakeholders, while contributing to the continued development of the Paid Media function.

Skills & Experience

• Strong lead generation Paid Media experience is essential, with a proven track record managing campaigns in a commercially focused environment.
• Strong hands-on experience across either PPC or Paid Social, with a good understanding of performance marketing.
• Strong commercial and analytical mindset, with the ability to communicate insights and recommendations to senior stakeholders.
• Experience with Google Ads and/or LinkedIn Ads is essential.
• Hybrid working with genuine flexibility around where and how you work.
• 30 days annual leave, plus your birthday off.
• Flexible working hours and the option to work abroad for up to 8 weeks per year.
• Private healthcare, enhanced pension and comprehensive wellbeing support.
• £1,500 annual personal development budget for courses, certifications, conferences or anything that helps you progress.
• £2,000 annual lifestyle allowance towards fitness, travel, hobbies or personal interests.
• Annual company retreat abroad, alongside regular team events, socials and experiences.
• Monthly team experience budget, giving teams the freedom to organise their own activities.
• Enhanced parental leave and a flexible return-to-work programme.
• Access to the latest Paid Media, analytics and marketing technology.
• Regular opportunities to attend major industry events and conferences, with travel and accommodation covered.
• Modern London office with catered lunches, drinks and team events.
• £5,000 annual "big idea" fund for employees to pitch and test new ideas that could improve marketing, customer experience or the wider business.
• Employee benefits platform with discounts across travel, retail, restaurants and experiences.
• Clear progression opportunities with regular development reviews and direct exposure to senior leadership.