Paid Media Specialist – Meta & Google Ads

LuwaSuite; Manchester; Hybrid; GBP 42,000 - 45,000; Full time

Job summary

Taprave Ltd, owner of CareClients, is hiring a Paid Media Specialist to manage Meta and Google Ads campaigns for care providers in Manchester. You will plan, onboard clients, and drive campaign performance across platforms.

You will lead onboarding calls, align campaigns with client goals, and report progress with clear, plain-English explanations of performance and next steps.

Qualifications

• Demonstrable experience managing both Meta Ads and Google Ads campaigns.
• Proven ability to deliver lead-generation campaigns for service businesses.
• Experience with keyword research, bidding and negative keyword management.

Responsibilities

• Manage Meta and Google Ads campaigns for CareClients.
• Plan, build and optimize Facebook, Instagram and Google Ads campaigns.
• Translate client objectives into practical campaign plans and KPIs.

Skills

Meta Ads

Google Ads

Lead generation

Budget management

Campaign analysis

Client communication

Ad copywriting

Education

Bachelor's degree (preferred)

Tools

Google Analytics 4

Google Tag Manager

Meta Pixel

Job description

Paid Media Specialist – Meta & Google Ads at Taprave LtdTaprave LtdAll Positions# Paid Media Specialist – Meta & Google AdsMarketing & StrategyManchesterFull TimePosted Oct 22, 2026Salary Range£42,000 - £45,000 per year### Job DescriptionAbout CareClientsCareClients is a specialist marketing brand owned and operated by Taprave Ltd. We help care providers attract private clients through paid advertising, conversionfocused websites and landing pages, local SEO, and enquiry management.As new clients join us, we are looking for a Paid Media Specialist who can take responsibility for their Meta and Google Ads campaigns, manage daytoday client relationships and help turn advertising spend into meaningful business results.The roleYou will manage paid advertising campaigns from onboarding and planning through to launch, optimisation and reporting.This is a handson delivery role. You will work directly in advertising accounts, analyse performance, identify problems and make improvements. You will also be the main daytoday contact for your allocated clients, keeping them informed and helping them understand what is working and what needs to change.Success means more than generating clicks or inexpensive enquiries. We want to understand whether campaigns attract suitable prospects, lead to consultations and help our clients win new business.Key responsibilitiesManage Meta and Google Ads campaignsPlan, build and manage Facebook, Instagram and Google Ads campaigns for care providers.Translate client services, locations, capacity and growth objectives into practical campaign plans.Conduct keyword, audience and competitor research.Manage targeting, bidding, budgets, placements, negative keywords and exclusions.Monitor spend and performance, addressing wasted budget and underperforming campaigns.Test advertising copy, creative, audiences, keywords and landing pages.Keep campaigns aligned with platform advertising policies and agreed client budgets.Manage client onboarding and communicationLead onboarding calls and gather the information, assets and account access needed to launch campaigns.Understand each client’s service offering, geographical coverage, ideal customers and enquiryhandling process.Agree clear campaign objectives, reporting measures and realistic expectations.Hold regular review calls and provide clear, timely updates.Explain results in plain English, including challenges, proposed changes and next steps.Maintain accurate records of client decisions, approvals and outstanding actions.Identify and escalate delivery issues before they become larger problems.Improve lead quality and conversionReview lead quality with clients and use their feedback to refine campaigns.Track the journey from advertising enquiry to qualified prospect, consultation and acquired client where data is available.Identify weaknesses in landing pages, forms, booking processes and enquiry followup.Recommend practical improvements to response times, contact attempts and CRM use.Distinguish advertising performance issues from problems in the client’s sales or enquiryhandling process.Coordinate with colleagues to implement agreed improvements.Maintain tracking and reportingSet up, check and maintain campaign conversion tracking within your expertise.Work with Google Ads conversion tracking, Google Analytics 4, Google Tag Manager and Meta Pixel.Coordinate technical support for Meta Conversions API, call tracking and CRM integrations where required.Check that campaign links, forms and conversion events work before launch.Produce clear reports covering spend, qualified enquiries, conversion rates and acquisition outcomes where measurable.Flag missing or unreliable data rather than presenting assumptions as confirmed results.Coordinate creative and landingpage improvementsWrite advertising copy and prepare clear briefs for designers and content creators.Develop messaging that reflects the concerns of families seeking care.Recommend landingpage changes based on campaign performance and user behaviour.Coordinate creative production, client approvals and campaign launch requirements.Ensure claims about care services, pricing and availability are accurate and approved.### RequirementsEssential experience and skillsDemonstrable experience personally managing both Meta Ads and Google Ads campaigns.A strong record of delivering leadgeneration campaigns for service businesses.Practical experience with Google Search campaigns, keyword research, bidding and negative keyword management.Experience managing multiple client accounts, priorities and advertising budgets.Confidence leading client calls and explaining performance clearly.Understanding of conversion tracking, attribution and the limitations of advertising platform data.Ability to assess lead quality and commercial outcomes, not just clicks and enquiry volume.Strong advertising copywriting and analytical skills.An organised approach to testing, reporting, documentation and followup.Sound judgement about when to optimise, investigate, pause or escalate a campaign.Desirable experienceExperience marketing home care, livein care, care homes or other services with a considered purchasing journey.Familiarity with the UK privatepay care market.Experience using GoHighLevel or a similar enquiry and sales CRM.Experience with call tracking, offline conversion imports and Meta Conversions API.Experience improving landingpage conversion rates.Relevant Google Ads or Meta certifications.Practical experience and evidence of results matter more to us than a particular degree.What success looks likeYour performance will be assessed against agreed objectives for your client portfolio, including:Campaigns launched accurately and within agreed timescales.Advertising spend kept within approved budgets.Reliable tracking and transparent reporting.Improvements in qualified enquiry volume, cost and conversion.Clear testing plans and evidencebased optimisation decisions.Consistent client communication and timely issue resolution.A stronger understanding of which campaigns contribute to consultations and new care clients.Targets will reflect each client’s budget, location, service offering, capacity and ability to follow up enquiries.Your first three monthsFirst month: Learn our clients and processes, review existing campaigns and tracking, establish performance baselines and identify priority improvements.Second month: Take ownership of your allocated accounts, run client reviews, implement agreed improvements and establish a structured testing programme.Third month: Demonstrate clear account ownership, reliable reporting and evidence of what is improving results, what remains underperforming and what should happen next.What we offerA salary of £42,000–£45,000, depending on experience.Ownership of a growing portfolio of caresector advertising accounts.Direct involvement in improving CareClients’ campaign delivery and client experience.The opportunity to shape practical processes as the business grows.Shortlisted candidates may be asked to discuss a previous campaign and explain how they would diagnose and improve an underperforming leadgeneration account.### Interested in this role?Submit your application and join Taprave LtdApply NowDepartmentMarketing & StrategyLocationManchesterEmployment TypeFull Time